Forget Disneyland. If you're a beer lover this is the happiest place on earth.


Do you like beer? Of course you do. But do you really, really, really like beer? Are you into craft beers, homemade brews and collecting bottles? Then you're a bona fide beer lover. Now, there's a hotel that's just for you. It's also a place that can teach business owners something about branding. But first, let's talk beer.There's a craft beer company from Scotland called Brewdog that hasn't sold any beer yet here in the United States. But it plans to. How to get the word out? Many business owners would resort to the traditional methods like advertising or marketing campaigns. But the owners at Brewdog have decided to do something different to create a buzz and build a community. They're starting a hotel. A beer hotel.  

Located in Columbus, Ohio and conveniently next to Brewdog's 100,000 square foot brewery, guests at the company-owned hotel called The DogHouse will soon be able to enjoy certain amenities that only super-serious beer loving lunatics will appreciate.  

According to the Daily Mail, the hotel will feature a "craft beer spa, complete with hop face masks, malted barley massages, "Hoppy Feet" pedicures, plus hop-infused shampoo and shower gels." (hop-infused shower gels?). But that's not all. Rooms will overlook the feeders inside the brewery and there will be mini-fridges filled with specially chosen craft beers. . .located in rooms and in the showers, of course. The brewery's finest offerings will be on tap throughout the facility and guests can enjoy brewery tours as well. Oh, and let's not forget the "deluxe beer-infused breakfasts, lunches and dinners, with beers matched to every course." Yum. Burp.  

"Every single part of your stay at DogHouse will be absolutely dominated by hops, malt and incredible beer; from your shower, to your breakfast, to the view from your room, to the minibar and perks like your own Punk IPA tap," BrewDog co-founder James Watt told the Daily Mail. "Forget Disneyland, this is the new happiest place on Earth."  

Brewdog has discovered a creative way to get attention and build its brand by connecting its products to other businesses (a hotel) that one normally wouldn't think about. Yet it all kind of makes sense. Or maybe I've just had a few too many. . .


Reader Comments ...


Next Up in Travel

Earth Day 2018: Ways to celebrate, honor the earth in Palm Beach County
Earth Day 2018: Ways to celebrate, honor the earth in Palm Beach County

Earth Day is every year on April 22. The intention is to raise awareness about the planet we live in and to demonstrate support for environmental protection. Want to participate? Here’s a list of Earth Day activities around Palm Beach County.  The Palm Beach Zoo’s party will be filled with educational, engaging and fun activities for...
Disney: Pandora Utility Suit coming to Animal Kingdom

Disney’s Animal Kingdom is introducing a 10-foot-tall way to get into the details of its World of Avatar. The Pandora Utility Suit, a mechanical apparatus guided by a human pilot, will debut at the theme park on April 22.  The new brand of street entertainment will inform guests about Pandora’s flora — bioluminescent and otherwise...
Retiring travel editor names his top 10 trips
Retiring travel editor names his top 10 trips

Over my 20-year career writing travel stories for The Seattle Times, a question I’ve fielded (happily, I should say) when meeting someone for the first time was almost as predictable as the number of pretzels I got flying Coach: What’s been my favorite trip? I usually fudged. Prettiest place? Nicest people? Most fun? Educational? How does...
In Beijing encounters, a wayward soul stumbles toward self-discovery
In Beijing encounters, a wayward soul stumbles toward self-discovery

I like to watch the beautiful women of Beijing spit on the street. My journey to get to the capital of China was arduous. I got an hour of sleep on the plane. My first 24 hours here came without closing my eyes. That first evening, a friend insisted on giving me a long walking tour of the city. Over the next few days, I visited the Forbidden City and...
In Bangkok, an intimate hotel with an inky past

1 Lan Luang Road; bpresidence.com   Double rooms from 4,800 baht (about $154).  Stop the presses. The fading glories of books and printing receive a retro-chic resurrection at Bangkok Publishing Residence, an intimate eight-room hotel that opened last year in the former offices of Bangkok Weekly magazine. The atriumlike four-story structure...
More Stories