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New first name for Ballpark of the Palm Beaches: Fitteam


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Sponsor Fitteam gets naming rights to Ballpark of the Palm Beaches

Ladies and gentlemen, on first base: The Fitteam Ballpark of the Palm Beaches. And at second, third and home, too.

The Palm Beach Gardens “healthy lifestyle company,” which got naming rights to the Palm Beaches Marathon last winter, on Friday signed a 12-year naming deal for the county’s newest baseball complex.

The year-old facility at 5444 Haverhill Road, spring training home to the world champion Houston Astros and division champion Washington Nationals on Friday became the Fitteam Ballpark of the Palm Beaches.

“The Astros and Nationals are excited about this partnership as it is a growing health and wellness brand headquartered in Palm Beach County and equally committed to the local community as the respective baseball teams,” said Brady Ballard, general manager of the 160-acre complex.

The teams did not reveal how much money Fitteam is paying for the naming rights. The other spring training stadium in Palm Beach County, Roger Dean Chevrolet Stadium in Jupiter, got its name in 1994 with a $1 million pledge from the Dean family. The family recently negotiated a 10-year extension, adding the word “Chevrolet” to the name.

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The $152 million complex, which stretches from Haverhill to Military Trail, just south of 45th Street, includes a 7,858-seat stadium, 12 practice fields and five multipurpose athletic fields.

Fitteam, an event brand partnership and organic products firm, describes itself as “committed to improving lives globally by providing a vehicle for people to get ‘fit’ physically, financially, spiritually and emotionally,” the release announcing the sponsorship said.

The company in 2017 sponsored the renamed Fitteam Palm Beaches Marathon events, which took place Dec. 1-3 in West Palm Beach.

“We are extremely pleased to be partnering with Fitteam as our naming rights partner,” Reid Ryan, Astros president, said Friday. “They are a great match for us, being headquartered in Palm Beach County with a commitment to promoting wellness and a fit lifestyle.”



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