Town’s ‘#iLoveJupiter because’ social media campaign is underway


From breathtaking sunsets to great restaurants to historic wonders, Jupiter’s got it all. But the town wants to know what residents love about the coastal community.

To that end, it is running a social media campaign this summer called “#iLoveJupiter because…” that is asking residents to share why they love their hometown with either words or imagery.

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“Jupiter has so many unique features – beaches, parks, neighborhoods, historic sites, natural areas, waterways – this campaign seeks to highlight the community’s uniqueness and show why residents and visitors alike have a deep love for Jupiter,” said Kate Moretto, Jupiter’s director of communications.

Staff is encouraging people to post photos in the comment section of the town’s posts, use the hashtag in their own posts, or tag the town in posts. One can also email high-resolution photos to socialmedia@jupiter.fl.us.

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The town will share interesting or unique photos or video every Friday afternoon through Aug. 10. As more people share photos, the Jupiter love posts may increase to more than once a week, Moretto said.

“In the summer, there is typically less activity with events, programs, and other town activities,” said Moretto about the decision to start the campaign. “This type of campaign keeps residents and followers engaged and promotes civic pride and fosters a sense of community,” she said.

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Last summer, the town did an engagement campaign with a theme of “Find it! Fridays,” which was an online scavenger hunt. The town would share a photo of a popular location in Jupiter to its social media pages and have people guess the site. The catch was that the photo zoomed in on a section of the location.

This year there is no catch — the town just wants to see why you love Jupiter.



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