Town’s ‘#iLoveJupiter because’ social media campaign is underway


From breathtaking sunsets to great restaurants to historic wonders, Jupiter’s got it all. But the town wants to know what residents love about the coastal community.

To that end, it is running a social media campaign this summer called “#iLoveJupiter because…” that is asking residents to share why they love their hometown with either words or imagery.

Jupiter Police Department wants feedback from citizens

“Jupiter has so many unique features – beaches, parks, neighborhoods, historic sites, natural areas, waterways – this campaign seeks to highlight the community’s uniqueness and show why residents and visitors alike have a deep love for Jupiter,” said Kate Moretto, Jupiter’s director of communications.

Staff is encouraging people to post photos in the comment section of the town’s posts, use the hashtag in their own posts, or tag the town in posts. One can also email high-resolution photos to socialmedia@jupiter.fl.us.

After 30 years, what happened to historic Manatee Queen boat tours?

The town will share interesting or unique photos or video every Friday afternoon through Aug. 10. As more people share photos, the Jupiter love posts may increase to more than once a week, Moretto said.

“In the summer, there is typically less activity with events, programs, and other town activities,” said Moretto about the decision to start the campaign. “This type of campaign keeps residents and followers engaged and promotes civic pride and fosters a sense of community,” she said.

PHOTOS: Loggerhead Marinelife Center releases turtle named Guy Harvey

Last summer, the town did an engagement campaign with a theme of “Find it! Fridays,” which was an online scavenger hunt. The town would share a photo of a popular location in Jupiter to its social media pages and have people guess the site. The catch was that the photo zoomed in on a section of the location.

This year there is no catch — the town just wants to see why you love Jupiter.



Reader Comments ...


Next Up in Local

Cerabino: Florida’s NRA mouthpiece reaches for a silencer
Cerabino: Florida’s NRA mouthpiece reaches for a silencer

Florida’s chief NRA lobbyist Marion Hammer is standing her ground in a whole new way. This month, the 79-year-old grandmother and the guiding hand of permissive gun legislation in Florida for decades, filed a 129-page federal lawsuit that is mostly a compilation of the bitter, profane and sometimes threatening emails she received after the February...
Millions fall for South Carolina dentist in viral ‘In My Fillings’ dance video
Millions fall for South Carolina dentist in viral ‘In My Fillings’ dance video

A dentist in Greenville, South Carolina, is inspiring millions to get their teeth cleaned after taking on the Drake-inspired “In My Feelings” dance challenge. Dr. Rich Constantine’s version of the “shiggy” -- a dance inspired by the rapper -- has over 24 million views on Facebook. >> Read more trending...
Dozens turn out for Riviera town hall in call to action to end violence
Dozens turn out for Riviera town hall in call to action to end violence

Less than a week after two people were gunned down in separate shootings in Riviera Beach, more than 50 concerned citizens gathered for a town hall meeting to voice their concerns about the violence plaguing the city. Those who attended the town hall were adamant that the bloodshed must end and came to make their voices heard. Also in attendance were...
Kick added sugar in sports drinks
Kick added sugar in sports drinks

Nike recently launched a Gatorade-colored collection of Air Jordan sneakers in honor of the sports drink’s famous 1991 “Be Like Mike” advertisement, which encouraged Americans to consume brightly hued sugar water if they wanted to emulate basketball star Michael Jordan. Plenty did. Gatorade is still paying big bucks to professional...
Monitoring your health from your living room
Monitoring your health from your living room

NEW ORLEANS - There were termites in the garage and a $2,100 bill to get rid of them. The mechanic had called to say he didn’t know when the car would be fixed. So after a summer day full of aggravations, 73-year-old Ann Ware wasn’t surprised to see the result when she sat down on her sofa, wrapped a blood pressure cuff around her arm and...
More Stories