NEW: Hip burger joint to open soon at the Mall at Wellington Green

Walk into the newest restaurant at the Mall at Wellington Green, and you would never guess it previously housed a Toojay’s.

With the May 10 opening of The Beauty and The Beeeef, the New York deli vibe has been replaced by graffiti, vintage light fixtures and a wall dedicated to a massive game of Scrabble — the same funky elements that have made the restaurant’s original Montreal location a hit.

WELLINGTON READERS: Sign up for The Post’s weekly newsletter for Wellington news

“The idea is really to come here and have an experience that is not your usual dining experience,” said Sam Salah, co-owner of The Beauty and The Beeeef — yes, with four e’s. He and his two partners bring years of restaurant, bar and nightclub experience with them to their first U.S. location.

And Salah said it won’t be their last. The trio has sights set on other Florida cities, including Orlando, Tampa, Fort Lauderdale and Delray Beach.

The restaurant offers a mix of creative burgers, including Salah’s favorite, the Captain Flame burger. It features 8 ounces of certified Angus beef with Monterey Jack cheese, smoked bacon, caramelized onions and spicy mayonnaise.

Salah also loves the restaurant’s poké bowl, a food he was introduced to on his recent honeymoon to Hawaii. Poké bowls typically include thinly sliced raw fish on a bed of fresh vegetables tossed in a tasty sauce.

RELATED: ‘Backyard chefs’ open new poké bowl restaurant in Downtown West Palm

“I just completely, completely fell in love with it,” he said.

All ingredients are fresh, Salah noted, so although the restaurant has a freezer, the only food in there at times might be ice cream. “We’d rather run out of something and let the client know that we’re out of it, as opposed to sticking something in the microwave,” he said.

The Beauty and The Beeeef also serves a variety of poutine, grilled cheeses and macaroni and cheese. On the sandwich list is the Polo Club, with grilled chicken, bacon, lettuce, tomato and mayonnaise on country bread. The menu includes a lengthy list of cocktails.

Why Wellington? The team of Canadians was familiar with South Florida because “everyone from Canada vacations in Florida,” Salah said, laughing.

“My dad used to bring us here,” he said. “I was so small I couldn’t see straight out of the window, so I had to look up at the sky. The palm trees were just, wow. Incredible.”

EATS: Treat yourself to one of our favorite dining destinations

While continuing to vacation in Florida into adulthood, Salah said he heard more and more about the area. And with a wife who loves horses, it was a perfect fit.

Construction on the restaurant was a learning experience for the team that previously only worked in Canada, with the process taking about a year and a half.

Inside, Salah transformed the 5,005-square-foot space, ripping down walls and ceilings to strip the place bare and rebuild it into a style Wellington hasn’t seen before. In addition to a giant magnetic Scrabble game on the wall, diners can play board games at their tables. Salah said they’ve stocked up with the staples, including Battleship, Clue and Monopoly.

The meaning of the restaurant’s name is personal for Salah’s team. The “Beeeef” — the four e’s are an inside joke — represents their mothers, who worked hard and made sacrifices so their children could succeed. “Without that factor in our lives, we’d be much weaker men,” Salah said.

The “Beauty” is in the restaurant’s experience itself. “It’s in the beauty of bringing people together, sitting people around some good food,” Salah said. “If we can create that memory, that’s what matters.”

Reader Comments ...

Next Up in Local

Jupiter Police Department names K-9 after Burt Reynolds character
Jupiter Police Department names K-9 after Burt Reynolds character

Jupiter Police Department has named its newest K-9 officer after one of Burt Reynolds’ best-known characters. Bandit, an 11-week-old bloodhound, will join the department once he completes eight to 10 months of training. This Bandit isn’t going to smuggle bootleg beer across state lines or be chased by Sheriff Buford T. Justice — rather...
Lantana family of 9 loses home in fire; youth football team gives $800
Lantana family of 9 loses home in fire; youth football team gives $800

Sept. 1 was a regular Saturday evening for Tara Payton as she heated up oil in a cast-iron pan to cook dinner for six children in her Lantana home. When she stepped away to ask her husband Ryan a quick question at the front door, Tara heard someone scream “fire!” and she immediately ran back inside to see the kitchen in flames. &ldquo...
Alligator eludes authorities in southern New Jersey
Alligator eludes authorities in southern New Jersey

There’s an alligator on the loose in southern New Jersey, and police have come up empty trying to find the elusive reptile, reported.  >> Read more trending news  Police in Mullica Township said the alligator, which measures between 3 and 4 feet in length, was first spotted Tuesday. Officers and members of the ...
LATEST: Riviera man allegedly tried to kill wife twice in one week
LATEST: Riviera man allegedly tried to kill wife twice in one week

A Riviera Beach man is being held without bond after he allegedly tried to kill his wife of 17 years twice in a week, according to arrest reports. Tyrome Johson, 42, is facing more than a dozen felonies and is being held in the Palm Beach County Jail without bond. Johnson allegedly tried to kill his wife Sept. 9 when he fired two gunshots at her...
More Stories