Local baby-clothing company wins rent-free spot at Wellington mall


A local baby-clothing company is the winner of a contest offering rent-free space at the Mall at Wellington Green.

West Palm Beach-based Cute Now Baby Gear won the mall’s Battle of the Pop-Up, which called on local small businesses and entrepreneurs to submit concepts in hopes of winning a prize pack that includes a prime spot in Wellington Green.

The store opens in June and has four months in the mall’s common area near the children’s play space, Wellington Green said in a news release. The business also has access to mall fixtures and gets free utilities, plus a $500 merchandising package with signs, table displays and graphic-design services.

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Entrepreneurs Frank Bevilaqua and Lyndsey Seacrist launched Cute Now Baby Gear last year, developing a line of onesies, T-shirts and bibs around the motto, “We all know they’re cute now, but wait ‘til they grow up!”

Some of the sayings on the shirts include, “Cute now … (‘til I beat dad’s butt in golf),” and, “Cute now … (‘til I fight fire like dad).” On the Cute Now Baby Gear website, onesies and T-shirts cost $9.99 each and bibs are $8.99 each.

“We are truly ecstatic and blessed to have the opportunity to share our unique, fun and upbeat clothing line at The Mall at Wellington Green,” Seacrist said, adding that the company’s golf and fishing designs are among their most popular.

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This is the first time Cute Now Baby Gear’s products will be offered in-store. Until now, Seacrist and Bevilaqua has sold their items online and at conventions.

“Battle of the Pop-Up gives local entrepreneurs a platform here at the center to build their business and introduce new ideas, products or services to shoppers, guests and tourists,” said Rachelle Crain, Mall at Wellington Green marketing director. “We love that Cute Now Baby Gear has taken their imaginative humor and created such a terrific line of clothing for babies and toddlers. We’re thrilled to welcome them to Wellington Green.”

This won’t be the last chance for local entrepreneurs to win free space at Wellington Green. Crain said the mall will relaunch the Battle of the Pop-Up in the fall as it looks for the next rent-free tenant to take over Cute Now Baby Gear’s spot.



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