- By Sarah Peters Palm Beach Post Staff Writer
Lilly Pulitzer has created a special print for The Honda Classic that will be for sale in a new lounge on the 10th green.
The PGA Tour tournament worked with the iconic brand to create a limited-edition print playing off of The Bear Trap, spectator tents and contoured fairways of PGA National. The print will be for sale Feb. 15 online, in stores and at the Lilly Pulitzer Lounge open Thursday through Sunday of the tournament Feb. 22 to 25, according to a news release.
Lilly Pulitzer started in Palm Beach in 1958.
“We are thrilled to sponsor the Honda Classic this year, near our hometown of Palm Beach,” CEO Michelle Kelly said in the news release. “Lilly Pulitzer always has the perfect outfit for a day in the sun. We are excited to bring Lilly’s colorful and sunny state of mind to this premier golf event.”
In the lounge, guests can shop, drink signature beverages and view the golf on the 10th hole. The spot at The Honda Classic will be the brand’s first major foray into a PGA Tour event.
It’s part of Lilly Pulitzer’s Prints with a Purpose charitable giving initiative, which collaborates with nonprofits such as Honda Classic Cares. Honda Classic Cares is the tournament’s charitable arm.
"The Honda Classic has become the signature PGA TOUR event of South Florida and it only made sense to partner with Lilly Pulitzer, the signature look of the Palm Beaches," said Honda Classic Executive Director Kenneth R. Kennerly. "This partnership not only offers our patrons a new venue to enjoy golf, but supports our mission and our charitable efforts with Honda Classic Cares."
The tournament has given more than $35 million to children’s charities in South Florida since it started.