“Whoah!” That’s the only way to describe the new Celis Produce Northwood location. This new shop by the Celis family opened its doors on April 4 at 8 a.m. in a commercial corner space in the 312 Northwood building in Northwood Village, West Palm Beach.
The space is amazing. It’s on the first floor, right on the corner of 23rd Street and Ponce de Leon Avenue. It has views of the Intracoastal, large glass windows, rustic concrete floors, exposed blocks, tropical plants and top-of the line designs —totally Instagram-worthy. #HomeGoals
But let’s not forget: Celis Produce is all about quality goods.
“We’re a mini, or micro organic market and juice bar. We focus on working with local provers, mainly pantry items, local bread, and we also do our cold pressed, 16-ounce juices that we make,” said Alex Celis, one of the three brothers and owners who focuses mostly on sales and marketing.
“All of our fruits and vegetables are daily organic. We also purchase what’s in season.”
This the fourth Celis Produce location opened by the family, and it’s their largest space to date with 1,040 square feet. Their first shop opened in August 2015 on Dixie Highway, south of Belvedere, which is a small market-style shop. The second opened in November 2017, which is in Royal Poinciana Plaza in Palm Beach and the third opened inside Grandview Market in West Palm 2018.
The Celis brothers seem to be on a roll, successfully opening four locations in less than three years.
Celis Produce Northwood is part produce market, part lounge. And like their other locations, the community love is real.
“I’ve always loved Celis Produce. I went to their original location on Dixie, then I followed them to Palm Beach, and now I’m grateful that they’re downstairs,” said Tammy Grimason, who resides in the 312 building. “It’s beautiful. It’s breathtaking what the Celis brothers can do, and what they can make and create. It’s a great place to come to.”
The new market looks like a loft in New York City but feels very Florida.
It’s industrial with exposed AC vents, exposed concrete blocks on the walls and metal lamps hanging from the ceiling. But the palm trees from the outside and potted Birds of Paradise plants inside won’t let you forget that you’re still in a tropical paradise.
“This one is kind of an extension of my own studio. Felipe and I share a lot of the same taste in furniture and aesthetics,” said Celis. “We wanted to have industrial feels with exposed walls, but also get the earthy elements with plants and palettes.”
There’s a spacious chill spot with trendy, yellow accent chairs facing the Intracoastal, a modern grey sofa with brown wooden legs across from them, two potted tropical plants on the sides and a wooden coffee table over a beige-and-blue threaded rug. This is where you get comfortable.
Relax, sip on that hangover-curing juice or enjoy an energy-boosting acai bowl.
Next to the lounge, on the north side of the building is a polished wooden bar with stools looking out the window. This is where you see people working on their laptops, or better -- day dreaming.
Then, there’s the market, which is on the west side of the building. Among the produce, you can find fresh fruits and vegetables, organic chips, nuts, mochi ice cream, canned juices, pressed juices on bottles, fancy spreads and more. There’s even a little section on the wall with two shelves carrying natural deodorants, toothpaste and other hygiene products.
“To this day, people are walking by and asking what is that? In short, we’re still trying to figure out what we are: We’re a market, we’re also a juice bar, we’re making acai bowls. I guess where like a market, but really really small, but we’re much more than just a juice bar.”