If you’ve ever wondered why fast food looks more appetizing in advertising than it does in store, McDonald’s has some answers.
While a burger made in store takes about a minute to make, a burger prepped for a photo shoot takes several hours.
Ingredients that are typically hidden under the bun, are pulled to the foreground for marketing purposes. Photographers even use a syringe to drizzle the slightest amount of ketchup to the outskirts of the hamburger patty.
Finally, through photo editing, the color of the burger is enhanced and microscopic imperfections are smoothed over.
Check out the full video here: