breaking news

Alberto: Tropical storm-force winds imminent for Florida’s west coast

Chef’s journal: Avocado Grill owner throws 3-day bash amid new debut plans

Avocado Grill will be in full party mode this weekend as the popular downtown restaurant celebrates its third anniversary with a three-day bash. And you can expect the happiest among the revelers will be chef/owner Julien Gremaud. 

In fact, by the end of the weekend it’s likely the chef who built a loyal following among local foodies with his fresh, creative dishes will be wearing a crazy wig and brunching as hard as everyone else, bar-top dancers included. 

Today's 80's brunch was awesome 🤘🏼 #downtownwpb #avocadogrill

A post shared by Adam Lipson (@djadamlipson) on

Gremaud has good reason to celebrate. Not only is his restaurant hopping, he’s got another one in the works: a second Avocado Grill, destined for Downtown at the Gardens. 

The chef expects to open that location, in the former RA Sushi space, sometime this winter. And that’s as specific as he’s prepared to be. But he has agreed to provide a glimpse into the process of opening a new restaurant. Gremaud is keeping a kind of chef’s journal, jotting down his general observations. The first installment is below. Other, more detailed entries will follow as he gets closer to the debut. 

Chef’s Journal: Julien Gremaud 

Mid-October 2017 

Here we are! 

After a successful few years in downtown West Palm Beach (and after many, many suggestions from our faithful diners), we decided it was finally time to make the leap. 

I have been thinking about a second Avocado Grill location since I saw how popular our restaurant became with food lovers. I began asking our regular downtown West Palm customers for input and listening to their helpful suggestions. Many of them mentioned how much they’d love to see us up in Palm Beach Gardens. 

We looked at an endless number of north county locations. (Seriously, so many locations!) We negotiated with lawyers, landlords and contractors. We had site visits. We submitted more info than you can imagine. And, after months and months of waiting, we had our spot: Downtown at the Gardens. 

The second Avocado Grill had to have a great vibe, outdoor space to enjoy the weather along with our locally focused menu – and it had to be a convenient location for our customers. Downtown at the Gardens gave us all that and more. We can’t wait to see if our new restaurant will be as successful as our first one. 

The recipe for Avocado Grill’s rapid rise to success causes me to wonder: Was it something to do with me? Was it our first location? Was it a complete fluke of good timing and great food? 

Even more important, will Avocado Grill continue to be profitable in both locations at once? I hope so, but time will tell! 

I can guarantee you, with great certainty, that every story you’ve heard about how stressful it is to open a restaurant is true. No joke. It is especially stressful to do so while running our original establishment. I’m very fortunate to have an incredible support staff who can just roll with it all. 

Despite the sleepless nights and long hours, I’m incredibly excited about this newest challenge. I can’t wait to open our doors later this winter. 

-- Julien 

Avocado Grill Anniversary Weekend 

The downtown West Palm Beach restaurant plans a three-day celebration for its third anniversary. 

  • The party kicks off Friday night with drink and dinner specials and a 9 p.m. appearance by DJ Adam Lipson. 
  • The revelry continues all day Saturday with special drinks and Champagne. 
  • And it wraps up with a big brunch, DJ-spun party. Chef Julien Gremaud encourages guests to “wear the craziest wig you can find.” 

Avocado Grill: 125 Datura St., West Palm Beach; 561-623-0822

Reader Comments ...

Next Up in Food

Spicy, smoky, cheesy, melty burgers. On the inside.
Spicy, smoky, cheesy, melty burgers. On the inside.

Hidden inside these tame-looking burgers is a smoky and spicy blend of bacon, chipotle, cheese and something unexpected - pepperoni. Because the ground beef part of these burgers is patted fairly thin, there's less of a chance you'll undercook it. For a little extra texture and flavor, crispy fried onions go into the beef. They can be cooked in a grill...
Farm brunch: Chefs, foodies to pay homage to beloved local grower
Farm brunch: Chefs, foodies to pay homage to beloved local grower

Local grower Nancy Roe began supplying specialty crops to local restaurants 18 years ago, well before the farm-to-table wave sparked its concepts and clichés. She’s the real deal, a horticulturalist who with her husband, Charlie Roe, started a popular produce subscription program with produce harvested at Green Cay Farm in Boynton Beach...
What’s Memorial Day Weekend without the best hot dogs in Palm Beach County?
What’s Memorial Day Weekend without the best hot dogs in Palm Beach County?

Honored our nation’s fallen soldiers? Check.  Watched the weekend’s unpredictable forecast? Check. Ok, now you can plan your Memorial Day getaway accordingly—experience America’s national pride: The Hot Dog. And I don’t mean basic ones. From traditional American hot dogs to South American versions with experimental...
Fire up the grill: easy eats for your rain-or-shine Memorial Day bash
Fire up the grill: easy eats for your rain-or-shine Memorial Day bash

Yes, it’s supposed to rain this weekend. Simmer down, grilling fanatics. You've got plenty of time for your outdoor culinary fireworks. There's a long, hot summer ahead and ample opportunity to try out your fancy, coal-fired specialties.  That Guinness-spiked leg of lamb and that agave-glazed pork belly you're raring to attempt? They can...
Fresh mango and tomatillos make this zesty salsa stand out from the rest
Fresh mango and tomatillos make this zesty salsa stand out from the rest

This chunky, fruity salsa makes an excellent dip for tortilla or plantain chips. It's also good on hot dogs, tacos, eggs and grilled fish. The depth of flavor found in Ataulfo mangoes (also commonly called Champagne, yellow or honey mangoes) is preferred, but you can substitute with a larger variety, such as Tommy Atkins, as long as it's very ripe...
More Stories