Trustbridge, which operates three South Florida hospices including Hospice of Palm Beach County, has announced that it will no longer air commercials featuring Matt Lauer, who was fired from his decades-long position at NBC’s “Today Show” Wednesday morning.
“We all learned the news this morning that Matt Lauer was terminated from the Today Show after a complaint about ‘inappropriate sexual behavior in the workplace’ by another employee,” reads the statement. “Trustbridge does not condone any type of inappropriate behavior in our workplace. We feel strongly that any representation of our brand should reflect our company values in every way.”
Lauer has long been associated with the hospice, which for years hosted a Celebrity Pro-Am golf tournament to benefit the Hospice of Palm Beach County in memory of his father, the late Jay Robert Lauer. The elder Lauer, who lived in Palm Beach Gardens, was cared for by Hospice of Palm Beach toward the end of his life. The Jay Robert Lauer Hospice & Palliative Care Unit at JFK Medical Center in Atlantis, which closed in 2014, was named for him.
The golf tournament, which was last held in 2009, also featured a gala held at The Breakers on Palm Beach. A Breakers spokeswoman declined to be interviewed, saying that the hotel does not comment on guests.
Trustbridge, which is based in West Palm Beach, also operates Hospice by the Sea in Boca Raton and a hospice in Broward County.