A private jet or full floor? Condo developers seek luxury buyers


Highlights

3550 South Ocean, a condo going up in South Palm Beach, will offer private jet service.

327 Royal Palm in Boca Raton just listed a combined penthouse unit that takes up the entire floor.

Will a Bass Pro store ever open in northern Palm Beach County?

Just in time for the holidays, how about a jet with that condo? Or perhaps some extra room to move around, like the entire floor of a building?

“Put it on the Christmas list,” said Group P6’s Ignacio Diaz.

Two real estate developers are pulling out all the stops to lure high-end buyers to their Palm Beach County condominiums now under construction.

On South Palm Beach, DDG is offering buyers a range of services, including concierge jet services, for buyers of its 3550 South Ocean.

In Boca Raton, developer Group PG has started marketing an extra large penthouse space in its boutique condominium, 327 Royal Palm .

About a quarter of the units at 3550 South Ocean are sold, and the building hasn’t even gone vertical yet. That work will start in January, although ground work has been taking place for months, said Joe McMillan, DDG chairman and chief executive.

The seven-story, 30-unit luxury condominium features units are priced from $1.9 million to $6 million. For that money, buyers get floor-to-ceiling windows; private beach access; a saltwater, oceanfront swimming pool; plus other perks, such as a sun terrace, a gym and a fitness studio facing east toward the water.

The condominium will offer such concierge services as restaurant reservations and scheduling for personal trainers or dog walkers.

But there’s something extra special now available, too: Private jet services on demand.

“As people mature, they become accustomed to certain services,” he said. “What we do is we try to make living in one of our properties as easy as possible so you can enjoy doing the things you want to do.”

Put another way, McMillan said, “Lifestyle living is, ‘What is important to you and how can we help you?’ “

DDG is partnering with Star Jets International to provide the service, which came about after DDG asked residents of its other properties what extra services they would like. The service was tested in a pilot program a year ago and now is being offered in DDG’s properties in New York, San Francisco and now, Palm Beach.

It’s a private jet, not a shared jet service, so the cost depends on the destination. Costs also depend on the size of the jet and how many passengers are flying, McMillan said. However, whatever the flight, the 3550 South Ocean condominium concierge will be able to set it up for condo owners.

In Boca Raton, developer Group P6 is whipping up something special for high-end buyers, too. The company has created the Diamond Penthouse in its 327 Royal Palm condominium under ocnstruction at 327 East Royal Palm Road, west of the Intracoastal Waterway off of Palmetto Park Road.

The new penthouse, created from combining two units, totaling 7,996 square feet, and takes up the entire floor. The five bedroom, five-bath penthouse on the ninth floor has a private elevator and sells for $5.2 million.

Diaz said buyers increasingly want larger homes. People relocating from large single-family homes now want large condominiums, too.

This combined penthouse unit will have 18-foot ceilings and three site lines, Diaz said. Group P6 will build it out for a buyer or leave it “designer ready” if a buyer wishes.

The rest of the condominium building is 70 percent sold. Units average 3,200 square feet and can go up to three bedrooms. Prices range from $1.6 million to $2.9 million. Diaz said he wishes he had built more 5,000 square foot units, due to demand.

A reel wait for gear

Here’s what’s not appearing in your stocking this year: A new sportsman store in northern Palm Beach County.

Five years ago, Bass Pro started angling to build a WorldWide Sportsman shop near Palm Beach Gardens. Bass Pro Worldwide Sportsman is the smallest version of the Bass Pro family of stores.

In 2014, Bass Pro paid $5.5 million for the old Carl’s Furniture Plaza center at 11940 U.S.1 in unincorporated Palm Beach County, near PGA Boulevard. Plans called for renovating the 6-acre site to build a retail store and covered area for boats.

That was then. This is now. And nothing has been built.

In a recent email, the Springfield, Mo-based sporting goods retailer said it has shelved plans for the store.

“We have temporarily placed this project on hold to assess our plans and timing. We remain in close contact with local officials and developers and may well proceed with the project at a future time to be determined. We greatly appreciate everyone’s patience as we complete this review,” the statement said.

Bass Pro had been on the hunt for a Palm Beach County store for years, going back as far as the 1990s.

The company’s signature Bass Pro Shops was close to a deal in Boynton Beach years ago, but the store landed in Dania Beach instead.

Nowadays, serious sportsgear aficionados have no place in the county to shop.

That’s because Bass Pro competitor Gander Mountain has come, and gone, from Palm Beach County. The Bass Pro competitor year closed its Palm Beach Gardens location this summer after the company filed for bankruptcy and was sold to Camping World.

Alexandra Clough writes about real estate, law and the economy.



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