PBC tourism group opens nominations for top award


Discover The Palm Beaches, the county’s tourism marketing arm, is accepting nominations for its annual Providencia Award, which is given to an individual or entity that has made a contribution to Palm Beach County’s image as a desirable tourist destination.

Nominations can be made online through March 16 at www.ThePalmBeaches.com/Providencia-Award.

Each nomination will be reviewed by a panel of local tourism leaders, who will narrow the list to three finalists. The public will be invited to select the 2018 Providencia Award winner by voting online at PalmBeachPost.com, beginning April 9.

The winner will be announced on May 11.

“The success of tourism supports everyone in our community,” said Jorge Pesquera, Discover’s president and CEO. “As the top non-agricultural economic driver in The Palm Beaches, tourism activity generates employment in all industry sectors beyond hospitality and provides tax savings for every household in our community. We’re proud to continue our tradition of honoring outstanding leaders and entities contributing to a record-breaking track record with the prestigious 27th Annual Providencia Award.”

Lion Country Safari was the winner of the 2017 Providencia Award, beating out Kravis Center for the Performing Arts and the Boca Raton Resort & Club.

Nominations for the award are based on several criteria: contributing to the growth of the local tourism industry; implementing innovative sales, marketing, public relations and social media initiatives; and creating awareness of Palm Beach County as a premier tourist destination.

The award is named after a Spanish ship that sank off the coast in the 1880s. The crew sold its coconuts to people who planted them along the waterfront. That’s how Palm Beach got its name.



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