You have reached your limit of free articles this month.

Enjoy unlimited access to

Starting at just 99¢ for 8 weeks.


  • ePAPER

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks


Welcome to

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on

Forget Disneyland. If you're a beer lover this is the happiest place on earth.

Do you like beer? Of course you do. But do you really, really, really like beer? Are you into craft beers, homemade brews and collecting bottles? Then you're a bona fide beer lover. Now, there's a hotel that's just for you. It's also a place that can teach business owners something about branding. But first, let's talk beer.There's a craft beer company from Scotland called Brewdog that hasn't sold any beer yet here in the United States. But it plans to. How to get the word out? Many business owners would resort to the traditional methods like advertising or marketing campaigns. But the owners at Brewdog have decided to do something different to create a buzz and build a community. They're starting a hotel. A beer hotel.  

Located in Columbus, Ohio and conveniently next to Brewdog's 100,000 square foot brewery, guests at the company-owned hotel called The DogHouse will soon be able to enjoy certain amenities that only super-serious beer loving lunatics will appreciate.  

According to the Daily Mail, the hotel will feature a "craft beer spa, complete with hop face masks, malted barley massages, "Hoppy Feet" pedicures, plus hop-infused shampoo and shower gels." (hop-infused shower gels?). But that's not all. Rooms will overlook the feeders inside the brewery and there will be mini-fridges filled with specially chosen craft beers. . .located in rooms and in the showers, of course. The brewery's finest offerings will be on tap throughout the facility and guests can enjoy brewery tours as well. Oh, and let's not forget the "deluxe beer-infused breakfasts, lunches and dinners, with beers matched to every course." Yum. Burp.  

"Every single part of your stay at DogHouse will be absolutely dominated by hops, malt and incredible beer; from your shower, to your breakfast, to the view from your room, to the minibar and perks like your own Punk IPA tap," BrewDog co-founder James Watt told the Daily Mail. "Forget Disneyland, this is the new happiest place on Earth."  

Brewdog has discovered a creative way to get attention and build its brand by connecting its products to other businesses (a hotel) that one normally wouldn't think about. Yet it all kind of makes sense. Or maybe I've just had a few too many. . .

Reader Comments ...

Next Up in Travel

Sail the Galapagos from April through June and save up to 30 percent

This week's best travel bargains around the globe.  Land   - Receive a free night at 11 Hilton properties on four Hawaiian islands. The Another Day in Paradise package is valid at hotels on Oahu, Maui, Kauai and the Big Island. Minimum-night stay requirements vary. For example, at the Hilton Hawaiian Village Waikiki Beach Resort on Oahu...
Cornwall's stunning countryside holds everything from Iron Age wonders to Land's End
Cornwall's stunning countryside holds everything from Iron Age wonders to Land's End

Cornwall, at the stunningly beautiful southwestern tip of England, was too much for the Romans and the Saxons, who halted their invasions of Britain before they got that far, leaving rocky Cornwall to the Celtic tribes who controlled the area first inhabited in about 10,000 B.C.  It's still no picnic to get down to Cornwall, and you really need...
Why record crowds are flocking to Joshua Tree
Why record crowds are flocking to Joshua Tree

JOSHUA TREE, Calif. — Wind blows hard and cold over the high desert here, howling between boulders and bending legendary yuccas that once reminded Mormons of the Biblical Joshua reaching up in prayer.  It may be difficult to believe such an environment could capture the world’s imagination. But the combination offers a mysterious and...
How to entertain children when on the road
How to entertain children when on the road

Vacationing with your children, whether they’re toddlers or teenagers, is a chance to create cherished family memories. But the journey to and from your destination, be it in a car or on a plane, may be a memory you will want to forget.  “Children can get impatient and cranky when they’re traveling, which makes parents cranky...
Hotel packages for cherry blossom time in Washington

A much-anticipated annual tradition in Washington is here: The National Cherry Blossom Festival will take place through April 16. The event, celebrating its 90th anniversary, commemorates the 1912 gift of 3,000 cherry trees from Japan to the United States. Today, there are 3,800 cherry blossom trees, and visitors to the city during the festival can...
More Stories