The top-ranked vendor in the South Florida Water Management District’s effort to build digital billboards on district land has filed a federal legal challenge against the district, claiming the district’s decision to scrub the deal was “arbitrary and capricious, if not dishonest and/or illegal.”
Lamar Advertising Co., among the largest billboard companies in the country, said contract negotiations with the district were going well and were nearly completed when the district “inexplicably” sent a single-sentence notice on Feb. 5 that the district had “decided that it is in the best interest to reject all proposals.”
Subscribers get total access to this story, and all our in-depth news, digital editions and exclusive content. Subscribe today, or try a 24-hour or 7-day digital pass.
Registered Post Subscriber — Sign me in.Sign In
Post Print Subscriber — I need to register my account for digital access.Access Digital
All Day Access — 24-hour digital pass99¢ for 24 hours
All Week Access — 7-day digital pass$3.99 for 7 days
All Access, All the Time — Print & DigitalView Offers