I am writing in reference to recent articles in The Palm Beach Post on Florida Blue’s proposed new corporate structure. Through my employer, Florida Blue provides health insurance to me and my family, so I have a personal interest in the proposed structure, wherein Florida Blue would become a stock company wholly owned by a policyholder-owned, not-for-profit mutual insurance holding company. There are a number of reasons why I strongly support the proposed structure.
First, the health care market is rapidly shifting towards comprehensive solutions that go beyond simply underwriting health insurance. The changes will accelerate under the Affordable Care Act, with emphasis on the delivery of prevention and wellness products and services. This proposed structure would allow Florida Blue to become more nimble in providing solutions and investments required under the changing environment.
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