Very little about Blue Cross/Blue Shield of Florida’s reorganization plan sounds good.
For starters, the state’s largest private health insurer is vague about the reason for the change. Supposedly, it would give the company flexibility to compete better in the changing health insurance market, and thus do better for customers. We heard the same justifications for the financial deregulation of the late 1990s that led to the panic of 2007-08.
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