During one of the most interesting political elections in recent history, Republican presidential candidate Donald Trump and Democratic presidential candidate Hillary Clinton have made headlines for countless debate moments, campaign angles, comments and scandals.
Many people have joked about moving out of the country post election, with most pointing to Canada.
And now, a Toronto-based creative agency called The Garden has created the "Tell America It's Great" campaign, an effort to boost moral for Americans who are discouraged by the current state of political affairs.
"It's no secret that America is going through a hard time right now," the company said in a blog post, titled "A Friend In Need." "The election has exposed some pretty scary realities that will likely challenge them for years to come, regardless of who's elected. (Americans) have been bombarded with a tremendous amount of negativity, and it's likely that for many of them, the immediate future seems rather bleak."
The group pointed out that "America is far from perfect, and one of Canada's favorite pastimes is pointing out those imperfections" but encouraged Canadians to share things they like about the U.S.
"It occurred to us that America could probably use a little cheering up," The Garden's blog post read. " As their closest friends and neighbors, we thought it was important for us to do something to cut through the negativity and help remind them that no matter how bad things might seem, there are a lot of reasons to believe that America is still pretty great."
"Hi America. We know you've got some really big decisions to make, but as you're thinking about your future, we just want you to know that you guys are great," the video begins.
Canadians then talk about what makes America great.
"You invented the internet."
"You guys are going to get humanity to Mars."
"You're such a giving nation. Over $250 billion a year is donated to charities."
Social media users started using the hashtag to list other reasons America is great.
Your declaration of independence is one of the most beautiful documents ever written. #tellamericaitsgreat— SmallLady (@SmallLady0) October 15, 2016
I'm a Brit not Canadian, but you lot are the best cousins we could ask for.— Marquis de Lard (@MarquisDeLard) October 15, 2016
Awful bacon, but great films and teeth.#TellAmericaItsGreat
Your national parks and trails are amazing. Yellowstone! Appalachian trail! Incredible. #tellamericaitsgreat— christina andrecyk (@cmandrecyk) October 14, 2016
You've virtually eradicated Polio, one of the most virulent diseases ever. Don't let anyone tell you you aren't great #tellamericaitsgreat— Ramillies (@Diodorus_Cronus) October 13, 2016
"There's an idea being floated out there, that our American friends just aren't as great as they used to be, and that to be 'great again,' some pretty scary changes need to happen," Shane Ogilvie, co-founder of The Garden, told Forbes. "We don't agree, (and) with the outcome having the potential to impact our own country, we thought it was important to remind (Americans) that we think that they are actually pretty great."
Though the campaign never mentions Trump, some have pointed out that the slogan may attempt to respond to Trump's slogan, "Make America Great Again."
Many Americans responded to the campaign with appreciation.
"I had no idea how politically jaded I'd become until I clicked on this," one YouTube viewer wrote. "I expected it to be a campaign ad or some sarcastic American fact video. Just another 2 min clip full of people bashing the US (and Trump/Hillary). But it wasn't anything like that and I cried cause it felt so odd hearing good things about my country. I cried because people didn't say we sucked. How sad is that? Love you Canada!"
You Canadians are just so freaking NICE. :) Thank you! It's been a little rough down here. #TellAmericaItsGreat— Paul Zelizer (@PaulZelizer) October 15, 2016