Volunteers will fan out across Florida today, knocking on doors to identify uninsured residents and get them ready to enroll in Obamacare. But they won’t be knocking blindly. Behind the scenes is a sophisticated data operation that will guide volunteers to the right neighborhoods in Palm Beach County and elsewhere, and hopefully, even the right door to find those who can benefit from the law.
A team of data experts at Enroll America in Washington has built a model designed to identify not just who has no insurance but who may be persuaded to buy it. The canvassing and outreach effort has the potential to become among the most significant since the presidential election.
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