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Winn-Dixie replaces fuelperks! with new loyalty program


Grocery store chain Winn-Dixie is doing away with its fuelperks! loyalty program and launching a new one next month.

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BI-LO, parent company of Harveys and Winn-Dixie supermarkets, said customers have until April 30 to redeem any fuelperks! points.

Hey @WinnDixie customers, use your Fuel Perks while you still can! Store is switching to new loyalty program April 5 https://t.co/afquYefipe pic.twitter.com/Nn3agWZw1M

— Brittney Donovan (@brittneydonovan) March 15, 2017

The company's new loyalty program, Plenti, is operated by American Express.

It offers members ways to earn points regardless of the payment method used, Winn-Dixie store officials said.

BI-LO said starting Wednesday, customers can enroll for Plenti in store and online.

Beginning April 5, Plenti members earn one point for every $2 spent and can earn extra points by buying products with bonus point tags in the store.

Customers can also earn and use points on gas at Exxon and Mobil stations beginning April 5.

A company spokesperson said the points are also redeemable at thousands of online and retail partner locations, including AT&T, Macy’s, Chili’s and Rite Aid.

Plenti was rolled out in Harveys Supermarkets in late 2016.


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