'Trendy' caramel-filled M&Ms to hit the shelves come spring


Caramel lovers, rejoice: there's a new M&M flavor headed to the shelves, and it's right up your alley.

>> Read more trending stories

Mars Inc. announced Tuesday that its new caramel-filled M&M's will be in stores staring in May 2017. The company described them as having soft caramel centers enrobed in chocolate and coated in a crunchy candy shell.

"Caramel is extremely trendy," Hank Izzo, vice president of research and development for Mars, told CNN Money. "It's a $2.2 billion flavor segment and the fastest growing segment in food right now. We want to be part of this category."

Tanya Berman, brand director for M&M's Brand, echoed Izzo in a news release Tuesday.

"In our research, our fans were enthusiastic at the possibility of a caramel variant and we can't wait for them to try the perfect balance of soft caramel and delicious M&M'S chocolate this spring," she said.

The caramel chocolates are the latest addition to the 75-year-old M&M's line, which has experimented with various other flavors in the past. According to CNN Money, M&M's of three categories are currently on the shelves: crispy (pretzel), smooth (chocolate) and nutty (peanut).

"After years of development, M&M's now has the proprietary technology to enter the soft and chewy category partition with the launch of M&M's Caramel Chocolate Candies," Izzo told Fortune in a statement. "Based on testing, consumers love the concept of M&M's Caramel, scoring higher than any M&M'S Brand variant ever."

The chocolates will come in at 190 calories per serving and come in 1.41 ounce, 2.83 ounce and 9.6 ounce packages.


Reader Comments ...


Next Up in Nation & World

Adobe to finally kick Flash to the curb
Adobe to finally kick Flash to the curb

Are you a frequent user of Adobe’s Flash? If so, it will be time to say goodbye soon, because the company announced that it will get rid of the program by the end of 2020.  The corporation broke the news this week, revealing that its partners - Apple Inc, Microsoft Corp, Alphabet Inc's Google, Facebook Inc and Mozilla Corporation - will...
71-year-old woman takes dog to national park to scatter husband's ashes, ends up stranded for 6 days 
71-year-old woman takes dog to national park to scatter husband's ashes, ends up stranded for 6 days 

After six days of being stranded in Olympic National Park, 71-year-old Sajean Geer and her Chihuahua-terrier mix dog, Yoda, were rescued by a Coast Guard aircrew.  >> Read more trending news Rescuers found the pair around 7:15 p.m. Sunday. Both were fatigued and thirsty, but otherwise reported to be in good health. Geer was taken to the...
NEW: Man wearing flip-flops slips, falls 100 feet to his death
NEW: Man wearing flip-flops slips, falls 100 feet to his death

A man slipped and fell to his death while taking a picture of a waterfall Saturday, authorities said. Robert Durbin, of Montana, was at the Montana’s Glacier National Park when he “lost his footing,” according to the Missoulian. Durbin fell into a creek before being sent over a cliff and falling approximately 100...
Anderson Cooper on Kathy Griffin: ‘I think she’ll bounce back’
Anderson Cooper on Kathy Griffin: ‘I think she’ll bounce back’

Things between Kathy Griffin and Anderson Cooper are going well, according to the CNN night-side host.  >> Read more trending news  Cooper recently sat down with Andy Cohen and opened up about his friendship with his former CNN New Year’s Eve co-host after her recent scandal involving a photo of a beheaded President Donald Trump...
VIDEO: Divorcée destroys ex’s $1M violin collection during breakup
VIDEO: Divorcée destroys ex’s $1M violin collection during breakup

Divorces are messy and things get ruined. But the casualties from this one in Japan is catching everyone’s attention.  A woman was arrested and charged Tuesday with destroying her ex’s $1 million violin collection, news reports state. Midori Kawamiya, 34, was arrested on suspicion of damaging 54 violins and 70 bows during the breakup...
More Stories