Gucci bans fur: Company CEO says it’s outdated, not modern


Luxury retailer Gucci will no longer create clothes, shoes and accessories with real 

animal fur, starting next year.

The ban includes the use of fur of minks, coyotes, raccoon dogs, foxes, rabbits and other animals, according to PETA.

>> Read more trending news 

Gucci president and chief executive Marco Bizzarri told Business of Fashion the use of fur is not “modern.”

“Do you think using furs today is still modern? I don’t think it’s still modern, and that’s the reason why we decided not to do that. It’s a little bit out-dated,” Bizzarri said Wednesday. “Creativity can jump in many different directions,

Images of the Northern California Wildfires

instead of using furs.”

According to The Telegraph, critics and organizations have been urging Gucci to ditch fur for years. 

“Gucci kept up the dialogue with us for eight years and, today, patience paid off,” said a  spokesman for the Humane Society of the United States. “With this announcement, Gucci has signaled to the entire luxury fashion industry that it’s time to move away from using fur.”

>> Related: Luxury retailer Coach introduces new name: Tapestry

Other popular brands have banned the use of real animal fur, including Giorgio Armani, Hugo Boss, Ralph Lauren, Stella McCartney, Calvin Klein and Tommy Hilfiger, according to PETA.

“Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals,” Bizzarri said Wednesday at an event in London. 

>> Related: No more 'Easy, Breezy, Beautiful': CoverGirl debuts new slogan

The move comes at a time when millennials care more about ethical standards regarding product creation.

“Today, the world is changing so fast, it’s not even an option not to change. We are not perfect, but we are doing our best to improve what we are doing,” Bizzarri said. “(And) I need to do it because (otherwise) the best talent will not come to work for Gucci.”

Bizzarri said Gucci products known for featuring fur, like its popular fur-lined loafers, will feature faux-fur, wool and “new fabric innovations,” Business of Fashion reported.

Gucci’s fur products bring in about $11.8 million a year, according to Business of Fashion.

The use of fur-free clothes will begin with Gucci’s Spring 2018 collection.

The fur industry is worth an estimated $40 billion a year, The Telegraph reported.


Reader Comments ...


Next Up in Nation & World

65 dead in Iran plane crash, airline says
65 dead in Iran plane crash, airline says

A commercial aircraft carrying 65 people crashed in Iran on Sunday, killing everyone on board, an airline spokesman told state media.  >> Read more trending news 
Uber Eats delivery driver flees after customer shot, killed in Atlanta, police say
Uber Eats delivery driver flees after customer shot, killed in Atlanta, police say

A 30-year-old man died of injuries after a shooting in Atlanta's Buckhead neighborhood that police believe involved an Uber Eats driver. Police say Ryan Thornton, 30, ordered food from the app to be delivered to the Concorde Condominium on Pharr Court South late Saturday. At 11:30 p.m., Thornton walked away from the delivery car with his...
Self-proclaimed white nationalist banned from Seattle gym
Self-proclaimed white nationalist banned from Seattle gym

A self-proclaimed white nationalist was banned from a Fremont gym after the owners learned he is a leader in the alt-right community. The owners of Northwest Fitness Project say Greg Johnson is longer welcome there. “The trainer terminated his contract and we banned him from the gym,” said Kyle Davis, a co-owner of the gym. It's a move...
Several sinkholes open in Florida neighborhood, threaten homes
Several sinkholes open in Florida neighborhood, threaten homes

Several sinkholes opened in The Villages Thursday, threatening several homes, the Marion County Sheriff’s Office said.  Four homes have been evacuated. Officials said the largest of the three holes is 35 feet deep and 18 feet wide.  One of the sinkholes that opened up is outside Frank Newman’s home. He said he heard strange...
Missing Florida girl, 11, found with suspected abductor at Georgia hotel, deputies say
Missing Florida girl, 11, found with suspected abductor at Georgia hotel, deputies say

An 11-year-old Orange County, Florida, girl was found Sunday afternoon at a Georgia hotel room with a 24-year-old Illinois man who had abducted her, Georgia's Bibb County Sheriff’s Office said. Alice Amelia Johnson was reported missing at about 9 a.m. Sunday from a subdivision near University Boulevard and North Econlockhatchee Trail...
More Stories