Cheerios giving away 100 million wildflower seeds to help #BringBackTheBees


Cheerios' parent company, General Mills, is giving away 100 million free wildflower seeds in an effort to support bees and other pollinators.

>> Read more trending stories

The iconic Cheerios bee, BuzzBee, disappeared from cereal boxes earlier this month to promote the #BringBackTheBees giveaway. General Mills said in a news release that it aimed to highlight the alarming rate at which bee populations are declining.

"Pollinators are critical to our environment," the news release said. "More than two-thirds of the crops used to feed people, accounting for 90 percent of the world's nutrition, are pollinated by bees. With deteriorating colony health, pollinators everywhere have been disappearing by the millions."

General Mills is giving away the seeds, in partnership with Veseys Seeds, on the Cheerios website. The company asked people to plant the seeds in "a bee-friendly habitat in your yard."

"As a General Mills cereal built around nutrition, helping pollinators get the key nutrition they need through fun, family-friendly activities like planting wildflowers is a natural fit," Cheerios marketing director Susanne Prucha said.

The giveaway will run through spring, according to a General Mills spokesperson.


Reader Comments ...


Next Up in Nation & World

Woman who allegedly helped topple North Carolina Confederate statue arrested
Woman who allegedly helped topple North Carolina Confederate statue arrested

The woman who allegedly climbed a ladder to the top of a Confederate statue in Durham, North Carolina, and put a rope around its neck so the gathered crowd could pull it down has been arrested. Takiyah Thompson, 22, who reportedly admitted she was the one who climbed the ladder — and she said she’d do it again — was taken into...
Anna Faris gives fan relationship advice after Chris Pratt split: 'Know your worth'
Anna Faris gives fan relationship advice after Chris Pratt split: 'Know your worth'

Anna Faris’ breakup from Chris Pratt has given her some insight into relationships. According to People, this week, Faris shared relationship advice on her podcast, “Unqualified.” “Life is too short to be in relationships where you feel this isn’t fully right or somebody doesn’t have your back, or somebody...
Bonnie Tyler to sing 'Total Eclipse of the Heart' on cruise during solar eclipse
Bonnie Tyler to sing 'Total Eclipse of the Heart' on cruise during solar eclipse

It's the epic matchup you've been waiting for, bright eyes: Bonnie Tyler's "Total Eclipse of the Heart" and a real-life total solar eclipse. According to Time, Tyler, backed by DNCE, will perform the iconic 1983 song aboard Royal Caribbean's Total Eclipse Cruise during Monday's Great American Eclipse. The cruise aboard the Oasis of the...
Investigation into Natalee Holloway’s disappearance leads to discovery of human remains
Investigation into Natalee Holloway’s disappearance leads to discovery of human remains

Twelve years after her unsolved disappearance, human remains have been discovered in connection to a search for Natalee Holloway. Her father, Dave Holloway, and private investigator T.J. Ward announced on Wednesday’s episode of “TODAY” that an 18-month investigation, which was documented for an Oxygen show that airs Sunday...
Confederate monument in Hollywood Forever Cemetery in Los Angeles removed
Confederate monument in Hollywood Forever Cemetery in Los Angeles removed

The Long Beach chapter of the United Daughters of the Confederacy has removed a monument to the Confederacy at Hollywood Forever Cemetery. KABC reported that many were unaware that the Confederate memorial was in the cemetery. It was installed in 1925. “The Daughters said we are a benevolent organization. We didn’t seek this attention....
More Stories