The Palm Beach Post has launched MyPalmBeachPost.com, a premium website that offers subscribers exclusive in-depth content in addition to breaking news.
The newspaper is offering a free preview of MyPalmBeachPost.com for a limited time. Afterward, access will require a subscription.
PalmBeachPost.com, the newspaper’s current breaking news website, will continue to be available without a subscription. The newspaper plans to retool PalmBeachPost.com with a focus on breaking news and entertainment, as well as more emphasis on videos, photo galleries and social media.
“We created MyPalmBeachPost.com for subscribers because they have asked for a different, more newspaperlike experience online,” Publisher Tim Burke said. “Our premium website adds more value for subscribers and complements our recently updated tablet and smartphone apps as well.”
In recent months, the newspaper has launched paid apps for tablets and new free apps for smartphones. With MyPalmBeachPost.com, The Palm Beach Post joins other major news organizations that are catering to readers who want the look and feel of a traditional newspaper on such digital devices as tablets, smartphones and laptops.
“It’s all about total and instant access for subscribers,” Post Content Editor Nick Moschella said. “No matter what device, no matter where they are, they can read the latest news, in-depth coverage, features and other information.”
MyPalmBeachPost.com uses flexible Web technology that allows type to adjust to a device for the best reading experience. Subscribers to the premium site will have access to news when it breaks; all Palm Beach Post staff stories and photos found in the daily printed newspaper; in-depth watchdog and investigative stories; links to obituaries, comics and syndicated columnists; and such weekly features as TGIF.
After the free preview to MyPalmBeachPost.com, access will be included with all Palm Beach Post subscriptions. Existing customers must set up a login and password at PalmBeachPost.com/subscribe for uninterrupted access. To become a subscriber, visit PalmBeachPost.com/subscribe.