Why a national racing simulator company moved to Boynton Beach

The owner of a national racing and flight simulator business has moved its east coast location to Boynton Beach from Broward County all because of a love for stand-up jet skiing.

He is also considering a gaming room at the Boynton Beach Mall off Congress Avenue.

“We were excited to move closer to the ocean,” Dimitar Pavlov told The Palm Beach Post.

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Pavlov’s business is HomeRacer and he owns the OpenWheeler brand of racing and flight simulation products. He has another location in Las Vegas. Pavlov said the product is popular with children and also those who like to race cars or for pilots to practice flying. They can replicate a course they plan to later drive or fly and practice it while sitting in a racing car seat with a gear shifter, wheels and pedals. It’s compatible with gaming consoles such as Playstation and Xbox.

The business is on Industrial Avenue off Boynton Beach Boulevard. Pavlov, who came to the country from Bulgaria about 15 years ago, said all assembly and packaging is done in the United States. The seat and the metal parts are imported from China. The simulator goes for $378. Pavlov said he sells more than 5,000 products per year.

Pavlov, whose previous east coast location was in Davie, opened the Boynton site in July. The Community Redevelopment Agency has welcomed the business in by helping with rent through the Commercial Rent Reimbursement Grant Program. Pavlov leases the Industrial Avenue space for $1,900 per month. The business is eligible for reimbursement for half of the monthly rent or a maximum of $900 per month for a 12 months.

The business employs nine workers including Pavlov and his wife Lyuba, who came from Bulgaria about 10 years ago.

If Pavlov isn’t at his store, you can bet he’s somewhere out in the ocean jet skiing and doing flips and tricks. He and his friends have skied off Boynton Beach since 2010. The group only skis standing up. Pavlov said he used to ride motorcycles but decided this was a safer sport.

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