Eric Finn, avid fisherman and entrepreneur, cast his line into the ocean and caught a really big idea: why not bring the fish market to the customer’s front door?
This is what the Delray Beach resident has been doing since last fall, when he expanded his commercial fishing business. Finn, a 2008 graduate of Florida Atlantic University, has a marketing degree but no burning desire to work in the corporate world.
Instead he followed his passion for spearfishing and turned it into a way of life. (And, yes, he knows he has the ideal last name for his fresh fish business.)
His business, the Finn-Atic Fish Co., began as a commercial fishing enterprise selling to restaurants and retailers.
Soon enough, however, he wanted to sell directly to consumers — but he wanted to do this without having to run a physical location. So last October, he took the business online, with a user-friendly website that’s updated frequently to list the fresh fish caught in Florida waters.
“Our specialty is hogfish,” says Finn, whose company sells hogfish for $19.99 a pound, making it the most expensive fish he sells.
He fillets the fish by hand and weighs them with the skin on. (But if asked, he will remove the skin.)
Lobster, now in season through March, sells well, Finn says.
“We have a selective way of harvesting that doesn’t involve nets,” he says. “So there’s no waste.”
Finn-Atic fish also will be available at the Delray GreenMarket when it re-opens in October.
During the off-season, 50 percent of his sales are delivered, while the other half of his customers choose to pick up their fish. During the winter months, half of his sales come from the website, the rest from the GreenMarket.
Finn-Atic charges a sliding scale of delivery fees (from $10 to $30), based on zip codes in Palm Beach County. Orders totaling more than $100 are delivered for free.
“Eventually, we’d like to get into shipping across the country,” Finn says. “Many of our green market customers are snowbirds who go back north for the summer, but still want fresh fish.”
Wife Lisa, a school teacher and co-owner of Finn-Atic, works with her husband at the GreenMarket. Chris Burke is his deckhand on the 23-foot Finn-Atic fishing boat, which is pulled on a trailer. “So it is very economical. Anything larger would be more maintenance,” Finn says.
With Finn-Atic fish, customers don’t have to worry about fish fraud, says Finn. It is estimated that about one-third of the fish sold in South Florida is mislabeled. Finn says his company guarantees that the fish ordered is the fish delivered.
FINN-ATIC FISH CO.
For more information, visit FinnaticFishCo.com, or call 561-789-8316.