Felicia Levine wanted to know what all the fuss was about.
A few months back, Levine — the editor of “The Boca Raton Observer” lifestyle magazine, as well as a licensed clinical therapist — began receiving repeated Facebook updates from friends about how they’d reached the next level of something called Candy Crush.
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What is Candy Crush Saga?
- It’s an online video game that’s part of what the industry calls “casual gaming” — that is, simple, straightforward, non-violent, puzzle-type challenges.
- According to AppData, around 45 million people play it monthly in some form; on Facebook, some 16 million users play monthly — making it the social media site’s most popular game ever.
- It’s the most-dowloaded, and top-grossing, app on both Apple and Android smartphones.
- A spokesman for the game’s British creator, King, told “The New York Times” that it’s played on mobile devices more than 600 million times a day and that the game’s “target demographic skews towards women between the ages of 25 and 55.”
- Candy Crush is estimated by Think Gaming to earn $633,000 daily — or some quarter-billion dollars since its April 2012 debut.
- The game is part of the industry’s evolving “freemium” market. The app is free to download, as is playing. But, as players ascend “levels” and “staying alive” becomes more difficult, the option to purchase more lives and/or playing “moves” for a nominal fee becomes available — and especially enticing.