EXCLUSIVE: Trump Realty seeks to expand in South Florida


Highlights

“We are expanding in Jupiter and big time in Miami,” Eric Trump said.

The New York-based real estate brokerage has added agents to its Jupiter and Doral offices in the past year.

Trump’s Mar-a-Lago has attracted attention to Palm Beach County, where agents hope to find more business.

Trump International Realty, a boutique real estate brokerage run by the president’s children, is expanding its presence in South Florida, where the company intends to raise its profile and grab a greater share of the sizzling real estate market.

The move already is paying off: Trump International just listed a $39 million mansion for sale, the most expensive property the company has ever represented.

Eric Trump, who assumed control of the company with his brother, Donald Jr., after their father became president, confirmed to The Palm Beach Post that Trump International is the focus of growth. The brokerage is a division of the Trump Organization in New York.

“We are expanding in Jupiter and big time in Miami,” Eric Trump told The Post on Jan. 18 at Mar-a-Lago, during a party celebrating the first anniversary of his father’s inauguration as president.

The realty move was launched after Trump was sworn in as the 45th president last January, real estate sources said.

That’s when efforts began to grow the brokerage’s presence in Florida, home to Trump’s part-time Palm Beach home and several golf clubs. They include Trump National Golf Club in Jupiter and Trump National golf resort in Doral.

COMPLETE COVERAGE: Donald Trump in Palm Beach

Both properties have Trump International Realty offices, and both offices have added real estate agents in recent months in a bid to build a stronger team.

The expansion comes as Trump faces continued criticism he is profiting from the presidency and that monied interests are buying access or influence by patronizing his businesses.

The initiation fee at Trump’s Palm Beach club, Mar-a-Lago, has doubled since he became president, to $200,000 from $100,000. And the Trump Organization’s new Trump International Hotel has become the go-to meeting place in Washington, D.C., for Republican, conservative or foreign players and their events.

But until now, little focus has been placed on Trump International Realty, the real estate sales and marketing arm of the Trump Organization.

For years, the New York-based company has been a quiet player in the South Florida scene. That appears to be changing.

Trump International is the listing agent for a $39 million waterfront mansionBella Fortuna in Fort Lauderdale. The home is designed and owned by Palm Beach architect Jeffery Smith.

Realtor was on the Apprentice

Trump International Realty agents Jennifer Barnett and Katrina Campins, who appeared in the first episode of Trump’s reality television show, “The Apprentice,” have the listing, which was obtained in December.

Campins said on Tuesday that Smith built the mansion for himself but then decided not to live there.

The 17,000-square-foot property, in the exclusive Las Olas Isles neighborhood, is modeled after the Doges Palace in Venice, Italy, Campins said. It features seven bedrooms, 11 bathrooms and sits on a peninsula.

Campins confirmed the Trump’s family’s interest in expanding Trump International Realty, particularly Eric: “This is one of his babies,” Campins said.

SUPER BOWL: Trump Mar-a-Lago guests on opposite sides of Super Bowl

While Trump International is more active in Miami and Fort Lauderdale, Campins acknowledged Trump International Realty is less well-known in Palm Beach County.

But with the attention being paid to Mar-a-Lago, thanks to Trump’s frequent winter visits to his part-time Palm Beach home, “there are significant opportunities in Palm Beach for more growth,” Campins said. “There’s so much wealth concentrated in Palm Beach.”

Campins said many Palm Beach County residents are from the Northeast and are familiar with the Trump real estate brand, “even if they are not fans” of the president.

Campins, who lives in Miami, said she hopes to boost the brokerage’s profile in Palm Beach County and plans to spend more time here: “It’s a matter of people being aware of what we’re doing,” she said.

Campins also is confident the recent tax law will further spur relocations from high-tax states in the Northeast to South Florida.

These wealthy business executives not only are buying homes in South Florida. They also are opening offices for their hedge funds or private equity firms, a trend promoted by Palm Beach County’s Business Development Board and the city of West Palm Beach, across the bridge from the island of Palm Beach.

But Trump International Realty isn’t just interested in home, or mansion, sales.

The company is eager to handle commercial real estate transactions, including multifamily housing investment opportunities, industrial space, development deals or investment sales.

To help with that effort, the company has hired or brought down more real estate agents to work in the Jupiter and Miami offices.

They include Heidi Brzyski, managing broker of the Jupiter and Miami offices. Her website biography said she previously served as director of membership and marketing and general manager at Trump National Golf Club in Colts Neck, New Jersey.

Campins said the real estate community is starting to learn about Trump International’s rising profile in South Florida: “I think word has gotten out,” Campins said.

aclough@pbpost.com

@cloughpbp on Twitter



Reader Comments ...


Next Up in Local

NEW: 3 cool things in Lake Worth this week
NEW: 3 cool things in Lake Worth this week

1. The Wallflower: Every March, in anticipation of spring, Clay Glass Metal Stone Gallery fills its walls, pedestals and vases with flowers. Artists from around the country are busy creating floral works of every configuration and every hue of rainbow. The display at 15 S. J Street opens Friday from 6 to 10 p.m. with a wine and cheese reception. The...
Broward sheriff says state rep.’s call for ouster ‘reckless’
Broward sheriff says state rep.’s call for ouster ‘reckless’

Broward County Sheriff Scott Israel attacked Rep. Bill Hager’s call for his ouster as “riddled with factual errors, unsupported gossip and falsehoods,” in a response issued late Saturday night. RELATED: State Rep. urges Scott to oust Broward sheriff over Parkland shooting State. Rep. Bill Hager, R-Boca Raton, sent a letter to Gov...
Lisa Marie Presley sues ex-manager contending he lost her $100 million fortune
Lisa Marie Presley sues ex-manager contending he lost her $100 million fortune

Lisa Marie Presley is suing her former manager, Barry Siegel, for “reckless and negligent mismanagement” of her inherited estate, but her estranged husband was quick to call her so-called mountain of debt a lie. >> Read more trending news  Presley inherited $100 million from her rock ‘n’ roll father Elvis Presley...
Honda Classic 2018: New Lilly Pulitzer Lounge a hit with fans
Honda Classic 2018: New Lilly Pulitzer Lounge a hit with fans

A splashy, hand-painted Lilly Pulitzer photo backdrop and signature “Lilly” cocktails welcome women to the Lilly Pulitzer Lounge, a new venue at the 10th green at the Honda Classic. RELATED: Limited edition Lilly Pulitzer print to tap Honda Classic theme It’s the tournament’s latest effort to grow the game of golf among a wider...
The arts shines this weekend at Lake Worth’s Street Painting Festival
The arts shines this weekend at Lake Worth’s Street Painting Festival

Rod Tryon is grimacing a bit. The artist, 64, is sweating and staring at his chalk painting, a hole in the ground with a crystal skull in the middle that’s being guarded by a cheetah and crocodiles. “It’s an Indiana Jones type of thing,” he said. “It’s a lot of fun.” But also a lot of work. Tryon has been bending...
More Stories