Taking a three-year hiatus out of the public eye and off the radio is usually the kiss of death for a band. But when your videos score 100 million hits on YouTube, maybe the rules don’t apply to you.
The Jonas Brothers might agree. After returning with a new single in April, a muy caliente Latin American tour and a new record label, the Jonas Brothers may not be selling out 10,000-seat venues, but they are filling them up.
Kevin, Joe and Nick bring their Jonas Brothers Live Tour to Cruzan Amphitheatre in West Palm Beach Friday.
Here are five reasons to see them – or to take your kids to see them:
- The new music. Drawing from pop, rock, classic R&B, techno and dance, the album, “V” because it’s their fifth, should be released before the end of the year. Their new single, “First Time,” follows up “Pom Poms.” The brothers shared songwriting credits with youngest brother Nick, who is acting as the main producer on the album.
- No more kid stuff. They’re all adults now, but the show will still be just fine for kids younger than 18. Nick Jonas told “The Charlotte Observer” that most fans are older now, too, like high school and college-aged kids. Of course they’re still mostly female.
- They’ve each got their own lives: Nick Jonas shot his first movie as lead actor in Charlotte, N.C., earlier this year and released a project with his band, The Administration. Joe recorded a solo album, Fastlife, in 2011. Kevin has been nominated for a Kids Choice award for the reality show, “Married to Jonas,” which also features his pregnant wife, Danielle, and her family.
- They’re going to be around for a while. Before you discount them, consider that some critics think the guys are more Justin Timberlake than Justin Bieber, and that they may be able to transition from Disney to adulthood and still maintain a lot of their fan base. They’re not a contrived act; they play their own instruments and write their own music.
- They’re proving everyone wrong who said they were destined to fail without the backing of the powerful Disney machine and the support of legions of pre-pubescent girls.
IF YOU GO:
The Jonas Brothers Live Tour
When: 7 p.m. Friday
Where: Cruzan Amphitheatre, 601-7 Sansburys Way, West Palm Beach.
Tickets: $20, $35 and $73.50
Info: livenation.com, ticketmaster.com or 800-745-3000.