A word of advice: If you’re walking by the Ford stage at SunFest between 6-11 p.m. on Saturday, you probably don’t want to wear anything that you want to keep clean. Or the same color that it was when you walked in.
And that’s because Life In Color is enthusiastically and vividly in the house.
“People who pass by definitely are intrigued and perplexed,” says Max Roseff, the national event director and talent buyer for the traveling electronic music/paint party/wondrously messy fusion of fun. “First of all everyone wears white, so even before you see the paint there is some confusion. But with the combo of the white clothing, paint, music, and excitement of the crowd, eventually the person observing understands and may want to even partake.”
A paint party is exactly what it sounds like — a huge party of dancing people eventually covered in paint being fired at them by giant cannons as singers or DJs create a joyous noise from the stage. Roseff, a 24-year-old Spanish River High School graduate, explains it all for you.
Question: How did you all come up with the idea for “Life In Color?”
Answer: Life In Color started in 2006 by Sebastian Solano, Lukasz Tracz, Patryk Tracz and Paul Campbell at Florida State University. It began at small club shows and house parties; for the past 4 years we have been touring over 100 stops a year on college campuses and prestigious venues worldwide.
Q: How did you get involved?
A: I have a technology background, so I was working with them doing all of their social media and ticketing. Seeing how successful the shows are made me want to go full time.
Q: South Florida obviously has a long tradition with electronic music. Why do you think this would be a good fit here?
A: South Florida is definitely one of the hottest markets for electronic music in America. On Dec 28, 2012, Life In Color was at the Miami Beach Convention center with over 14,000 fans.
Q: What are the ages of the people that come to this, and does being at an all-age festival full of people on the way to other concerts and events draw a different group?
A: Our typical shows are 18+ on or around college campuses and large cities. This is our first all-ages festival ever; we really want to show South Florida how fun, safe and unique our event actually is. Everyone is coming for the music and paint. Our paint is water based, non-toxic and non-latex.
Q: So this crowd might be a little older than usual?
A: I think so. Electronic music is becoming more mainstream. It’s on commercials, and radio stations are beginning to play it. It’s very moving music. The fusion of that and the paint is a once-in-a-lifetime experience. People are intrigued and want to participate. I think they will.
Q: Do you have any fun stories about places you’ve been, or experiences you can tell us about?
A: Every city where we have a show, there is a unique story. We have a great crew who travels together in each city. One in particular I can recall was at a show we did in the Midwest where one of the local police officers on duty got on stage and was shooting our paint gun, a fire hose the shoots paint. He had the time of his life.
Q: What’s your favorite part of it?
A: My favorite part of it is arriving to the show after months of office paperwork and marketing, and seeing a crowd of 8,000+ just wanting more paint every second. It’s magical. The memories they leave with are priceless.