As jet fuel prices continue to rise, airlines face challenging times, and that’s one reason Southwest Airlines plans to spend billions on the new Boeing 737 MAX aircraft. It has ordered 150 of the Maxes and expects to begin to take delivery in 2017.
“They are 13 to 14 percent more fuel efficient and more climate friendly,” Gary Kelly, 57, Dallas-based Southwest’s CEO, president and chairman, said in a phone interview earlier this week.
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Founded in 1971 in Dallas at Love Field where it is still headquartered
Traded on the New York Stock Exchange under the symbol LUV
Nearly 46,000 employees
Carried 109 million passengers in 2012
Acquired AirTran Airways in 2011
Serves 97 destinations in 41 states, the District of Columbia and Puerto Rico
Total combined fleet of 694 aircraft.
Largest domestic air carrier in the U.S.
Has a 28 percent market share in Florida
Source: Southwest Airlines
About the World Leaders Conference
The World Leaders Conference is March 6 and 7 at Palm Beach Atlantic University in West Palm Beach.
It is limited to an audience size of 400 and, in addition to Southwest CEO Gary Kelly, includes speakers Condoleezza Rice, Ken Blanchard, Scott Harrison, Patrick Lencioni, Erwin McManus, Henry Cloud and Craig Groeschel.
For more information, worldleadersconference.com or 888-718-5323.