The palm frond starts with a golden yellow for the sunshine, and phases through sandy yellow, the greens of lush vegetation and crisp golf courses and the blues of water and sky. Underneath, a wiggle of blue emphasizes the allure of the county’s 47 miles of coast line.
This “palmscape” logo representing the new county tourism identity — Discover The Palm Beaches — was unveiled this week. Tourism leaders wanted it front and center next week when about 200 domestic and international tour operators attend Florida Huddle, an industry event that showcases Florida tourism destinations.
Subscribers get total access to this story, and all our in-depth news, digital editions and exclusive content. Subscribe today, or try a 24-hour or 7-day digital pass.
Registered Post Subscriber — Sign me in.Sign In
Post Print Subscriber — I need to register my account for digital access.Access Digital
All Day Access — 24-hour digital pass99¢ for 24 hours
All Week Access — 7-day digital pass$3.99 for 7 days
All Access, All the Time — Print & DigitalView Offers
Fronds - Cities throughout the county
Frond spine - Palm Beach County’s common interests
Water - Beaches and waterways of the county
Yellows of sunshine, sand
Greens of nature preserves, golf courses
Blues of waters and skies