Learning about a new service at Palm Beach International Airport made Juan Carlos Paredes decide against flying into Miami.
The Los Angeles filmmaker said he chose PBIA because he wanted to rent a car that could accommodate his work hours while he worked on his next documentary.
Earlier this month, PBIA became one of eight airports to receive service from Zipcar, an hourly and daily car-rental company based in Cambridge, Mass.
The expansion is part of the company’s yearlong effort to bring its services to airports, Zipcar Communications Vice President Karen Drake said. The project launched in New York at LaGuardia and John F. Kennedy airports.
Zipcar, which has service in 20 cities and more than 300 universities, picked the new airports based on demand and the service’s usefulness, Drake said. She described the usual users as younger travelers with active lifestyles looking for alternate ways to travel and the company as unusual for offering hourly and daily rates. Expanding to airports may bring the company new clientele, she said.
Zipcar will use airport space occupied by Avis Budget Group, which bought Zipcar in January for $491 million.
“It’s not only wheels where you want them, but when you want them, so it’s expanding our accessibility,” she said.
The other airports receiving services are Hartsfield-Jackson Atlanta International, Austin/Bergstrom International, Los Angeles International, Philadelphia International, Phoenix Sky Harbor International, Mineta San Jose International and Toronto Pearson International, according to a May 2 Zipcar release.
PBIA’s service will offer five cars: two Honda Insight Hybrids, two Honda Civics and a Nissan Sentra, all 2012 models, said Zipcar communications and social media coordinator C.J. Himberg. Some of the cars will come with Sun Passes.
Reserving a vehicle costs up to $12 an hour or $89 a day, she said.
Zipcar will pay the airport 8 percent of gross revenue, just as the airport’s other rental car services do, said Lauren Beebe, airport business affairs deputy director for the county’s department of airports. Though the service won’t bring the airport much revenue, it’s a welcomed additional amenity.
Paredes said dealing with the cost and registration required from other services is a hassle. Zipcar, he said, is affordable and he likes the service’s flexibility.
“It’s just very convenient,” he said.