What’s in a name? A lot, if you’re building ISIS Downtown, the first new condominium set for West Palm Beach since the real estate crash.
Unfortunately for the condo’s developers, the name ISIS emerged this summer as shorthand for the Islamic State in Iraq and Syria, a group that’s been murdering its way through parts of the Middle East. So a couple of weeks ago, ISIS Downtown’s name quietly was changed to a more benign moniker, 3 Thirty Three Downtown.
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Alexandra Clough writes about the economy, real estate and the law. Contact her at firstname.lastname@example.org.