Tourists last year spent $560 million on places to sleep in Palm Beach County, pumping $27 million in “bed taxes” into the county, but slightly less than half of that money was used to lure more visitors.
“We all agree we need more money,” said Verdenia Baker, deputy county administrator who oversees the Tourist Development Council.
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- 2 weeks to 2 months: Strategic planning document created and approved.
- June: New brand name and tag line to be unveiled for Palm Beach County.
- 2014-15: Palm Beach County should cross $600 million threshold and qualify for 6th penny tourism tax.
- 2017: Roger Dean Stadium bonds are paid off, and partial penny is freed up for other uses.