The Convention and Visitors Bureau has landed the “trifecta” of Florida travel industry events for Palm Beach County in the next year.
It makes sense to get travel agents and meeting planners to hold their industry meetings in Palm Beach County, CVB Global Sales Senior VP Doug McLain explained. When travel industry people are impressed with a place, well, they are more likely to send people there. McLain is excited about landing the “trifecta” of Florida travel events, he told the CVB executive committee when it met recently at the Boca Raton Resort.
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