WATCH: Behind the scenes of a McDonald’s photo shoot 


If you’ve ever wondered why fast food looks more appetizing in advertising than it does in store, McDonald’s has some answers

While a burger made in store takes about a minute to make, a burger prepped for a photo shoot takes several hours. 

Ingredients that are typically hidden under the bun, are pulled to the foreground for marketing purposes. Photographers even use a syringe to drizzle the slightest amount of ketchup to the outskirts of the hamburger patty. 

Finally, through photo editing, the color of the burger is enhanced and microscopic imperfections are smoothed over. 

Check out the full video here: 


Reader Comments ...


Next Up in Food

A quarter sheet pan is plenty big enough to hold all my love
A quarter sheet pan is plenty big enough to hold all my love

Nobody would mistake me for being hip and trendy. I have been wearing clogs - not the same pair, mind you - since the Ford administration. Yet I am YASSing and inserting heart emoji on behalf of the quarter sheet pan, which is surfing a wave of popularity. Deservedly so. There it is on social media, roasting a one-pan meal for two. Toasting a handful...
Just in: Funky French bar opens in Northwood Village  
Just in: Funky French bar opens in Northwood Village  

The spirit of the South of France has come to Northwood Village in the form of Pétanque Kitchen & Bar, a funky restaurant and lounge that aims to be thoroughly “unconventional.” That’s the description offered by co-owner Olivier Delrieu, who dreamed up the place with this brother, Edouard Delrieu, as a tribute to their childhood...
Local trend: Three fine dining restaurants offer new takeout lunch options
Local trend: Three fine dining restaurants offer new takeout lunch options

It’s a trend that pairs the posh with the pragmatic: local fine dining restaurants opening casual, grab-and-go counters.  Consider the newly opened market at Costa, the Mediterranean restaurant at the Esplanade plaza on Worth Avenue. The upscale, second-floor spot offers build-your-own bowls, sandwiches, salads, spreads, breads and...
Licorice is an acquired taste
Licorice is an acquired taste

Love is complicated and uncontrollable and easily misunderstood. You never know when it will strike. You probably thought it was yucky when you were a kid - but then a few years later, maybe you found yourself head over heels, swooning. You have to nurture it, grow it, explore the world with your love! Love is grand and difficult, all at once. My love...
Finding a lost strain of rice, and clues to slave cooking
Finding a lost strain of rice, and clues to slave cooking

Among the biologists, geneticists and historians who use food as a lens to study the African diaspora, rice is a particularly deep rabbit hole. So much remains unknown about how millions of enslaved Africans used it in their kitchens and how it got to those kitchens to begin with. That’s what made the hill rice in Trinidad such a find. The fat...
More Stories