A “hurricane” of the fast-casual variety is coming to suburban West Palm Beach. That’s when Hurricane BTW, a new national chain, opens its first franchise location Saturday, Dec. 9, on Okeechobee Boulevard, west of Jog Road.
To locals, it means a new spot for burgers, tacos and wings (aka “btw”), as well as tenders, salads, shakes, wine and craft beer (including a 32-ounce, resealable Crowler can). Menu highlights include buttermilk-marinated chicken BLT tacos, Korean barbecue beef tacos, single to triple-patty burgers, and tenders and wings, with a dozen sauces and dry rubs in which to dress them.
The BTW concept may be new, but the chain’s parent company is a West Palm Beach mainstay – Hurricane Grill & Wings is headquartered in West Palm, as is BTW.
The opening planned for Saturday will come eight months after the chain announced plans to open 49 locations across the country in less than four years. The BTW brand opened a “lab” location last year in Fort Lauderdale, where it continues to operate.
Occupying a 2700-square-foot space on the southern side of Okeechobee Boulevard, the West Palm location will serve as a template for more than 50 additional franchise locations scheduled to open nationally in less than four years, according to a company news release. Those locations include a shop in Gainesville, to be opened by the same West Palm franchise owner.
West Palm customers can expect counter service in a casual setting that’s equipped with seven sports-tuned TV screens and a specialty sauce bar.
“It’s a great brand with great food,” franchise owner Jack Gandolfo said in the news release. “I’m a big fan of the Hurricane Grill brand and BTW is a great transition into the fast-casual environment featuring Hurricane Grill & Wings’ best products. I’m excited to showcase the restaurant to our customers.”