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New ‘fast-fine’ pizza restaurant heads to downtown West Palm 


Highlights

MidiCi serves quick-fire Neapolitan-style pizza in upscale setting 

West Palm pizza lovers, you are a lucky bunch. Your options continue to expand. The latest concept to claim a spot on the downtown pizza landscape is the national MidiCi chain (tagline “The Neapolitan Pizza Company”), which plans to open a Clematis Street location within months. 

As the company’s other locations, the West Palm Beach restaurant promises to serve affordably priced pizza in an upscale, fast-casual setting – MidiCi, in fact, prefers the term “fast-fine.” 

MidiCi’s focal point is nicknamed “the heart” – that’s what the company calls its curved, centrally placed open kitchens where pizza-makers assemble the pies. 

The restaurant design also focuses on “heart” in another way: With clustered tables and counters for communing, it aims to nudge conversation and conviviality. It’s not for nothing that its name translates to “tell me” in Italian. 

The menu boasts hot, quick pizza that’s baked in 90 seconds in 1000-degree, wood-fire ovens and dough that contains non-GMO ingredients. As one might expect, the menu is pizza-heavy, but it’s rounded out by premium meat and cheese boards (laden with ingredients such as prosciutto di San Daniele), various burrata options, close to 10 salads, desserts, specialty coffees and a dozen teas, plus beer, wine and cocktails. 

The MidiCi concept was founded by Menchie’s CEO and “Undercover Boss” star Amit Kleinberger, who first opened in Los Angeles in 2015, with aggressive plans to open 50 restaurants by the end of this year. The chain debuted its first Florida pizzeria last December in Kissimmee and opened one in Fort Lauderdale last month. 

As for the Clematis Street location, a company rep says it is expected to open during summer. If the Fort Lauderdale menu is any indicator, dishes are nicely priced. Most appetizers and classic pizzas are priced below $10. Specialty pies run from $8.50 to $14. Salads range from $8.50 to $12 (with added meat). 

MidiCi will join a pizza-rich scene in downtown West Palm Beach. The newly opened 123 Datura Bar serves square “Grandma” pizza. Around the corner from that Datura Street bar, Rossano to Go is slated to open in September. 

MidiCi, The Neapolitan Pizza Company: coming this summer to 218 Clematis St., West Palm Beach.


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