Chef’s journal: Avocado Grill owner throws 3-day bash amid new debut plans

Avocado Grill will be in full party mode this weekend as the popular downtown restaurant celebrates its third anniversary with a three-day bash. And you can expect the happiest among the revelers will be chef/owner Julien Gremaud. 

In fact, by the end of the weekend it’s likely the chef who built a loyal following among local foodies with his fresh, creative dishes will be wearing a crazy wig and brunching as hard as everyone else, bar-top dancers included. 

Today's 80's brunch was awesome 🤘🏼 #downtownwpb #avocadogrill

A post shared by Adam Lipson (@djadamlipson) on

Gremaud has good reason to celebrate. Not only is his restaurant hopping, he’s got another one in the works: a second Avocado Grill, destined for Downtown at the Gardens. 

The chef expects to open that location, in the former RA Sushi space, sometime this winter. And that’s as specific as he’s prepared to be. But he has agreed to provide a glimpse into the process of opening a new restaurant. Gremaud is keeping a kind of chef’s journal, jotting down his general observations. The first installment is below. Other, more detailed entries will follow as he gets closer to the debut. 

Chef’s Journal: Julien Gremaud 

Mid-October 2017 

Here we are! 

After a successful few years in downtown West Palm Beach (and after many, many suggestions from our faithful diners), we decided it was finally time to make the leap. 

I have been thinking about a second Avocado Grill location since I saw how popular our restaurant became with food lovers. I began asking our regular downtown West Palm customers for input and listening to their helpful suggestions. Many of them mentioned how much they’d love to see us up in Palm Beach Gardens. 

We looked at an endless number of north county locations. (Seriously, so many locations!) We negotiated with lawyers, landlords and contractors. We had site visits. We submitted more info than you can imagine. And, after months and months of waiting, we had our spot: Downtown at the Gardens. 

The second Avocado Grill had to have a great vibe, outdoor space to enjoy the weather along with our locally focused menu – and it had to be a convenient location for our customers. Downtown at the Gardens gave us all that and more. We can’t wait to see if our new restaurant will be as successful as our first one. 

The recipe for Avocado Grill’s rapid rise to success causes me to wonder: Was it something to do with me? Was it our first location? Was it a complete fluke of good timing and great food? 

Even more important, will Avocado Grill continue to be profitable in both locations at once? I hope so, but time will tell! 

I can guarantee you, with great certainty, that every story you’ve heard about how stressful it is to open a restaurant is true. No joke. It is especially stressful to do so while running our original establishment. I’m very fortunate to have an incredible support staff who can just roll with it all. 

Despite the sleepless nights and long hours, I’m incredibly excited about this newest challenge. I can’t wait to open our doors later this winter. 

-- Julien 

Avocado Grill Anniversary Weekend 

The downtown West Palm Beach restaurant plans a three-day celebration for its third anniversary. 

  • The party kicks off Friday night with drink and dinner specials and a 9 p.m. appearance by DJ Adam Lipson. 
  • The revelry continues all day Saturday with special drinks and Champagne. 
  • And it wraps up with a big brunch, DJ-spun party. Chef Julien Gremaud encourages guests to “wear the craziest wig you can find.” 

Avocado Grill: 125 Datura St., West Palm Beach; 561-623-0822

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