Some Trump property sellers leave Trump name out of listing


A study by Redfin finds that sellers of Trump-branded properties increasingly are leaving Trump’s name out of their listings.

How are sellers of units at Trump Plaza in West Palm Beach handling the candidate’s divisive campaign? That depends. The listing description for one penthouse at Trump Plaza omits Trump’s name — although the agent listing the condo says neither she nor the seller were trying to make a political statement.

“I just sell real estate,” says Samantha Curry, the Douglas Elliman agent listing the $3.6 million unit. “I stay out of politics.”

Curry’s reasoning: The unit’s building is listed in the MLS as Trump Plaza, and she didn’t want to waste precious words in the description field restating the obvious. What’s more, photos with the listing include shots of the Trump Plaza sign, and it’s hardly a mystery that 525 Flagler Drive is one of the Trump Plaza towers.

Andrew Thomka-Gazdik, an agent at Sotheby’s International Realty, includes the Trump Plaza name prominently in the description of a penthouse priced at $4.2 million. Like Curry, Thomka-Gazdik says he has no political agenda.

“Trump has had nothing to do with the building for more than 25 years,” Thomka-Gazdik says. “It’s just a name.”

Seattle-based Redfin says just 67.1 percent of listings in Trump properties nationwide this year mention Trump’s name. That’s down from 75.5 percent in 2015 and the lowest level in the six years Redfin studied.

Among other units for sale at Trump Plaza in West Palm Beach, some mention Trump, others don’t — not that it matters much. The building’s legal description starts with Trump’s name, as does the name of the subdivision, and any buyer visiting the building will be greeted with a prominent sign displaying Trump’s name.

At one Trump building in New York, unit owners unsuccessfully pushed to have Trump’s name removed from the building.

In West Palm Beach, residents of Trump Plaza don’t seem to be raving fans of the candidate whose name adorns their building. Unit owners Alex and Renate Dreyfoos, for instance, have made campaign contributions to George W. Bush, John McCain, Mitt Romney and Marco Rubio over the years, but not to Trump.

Another penthouse owner, the late Greta Faigen, this year cheered the Palm Beach Post’s endorsement of John Kasich for the Republican primary in March.

“I am in awe because I know that Donald Trump might call you ‘a loser,’ ‘stupid’ or many of his other adjectives directed at others that do not support him,” Faigen wrote in a letter to the editor.


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