breaking news

Man ID’d in Gardens Mall shooting incident, ordered bond

Soft lighting, sleek signs: Is this Office Depot’s new format?


With its soft lighting, sleek signs and smaller footprint, a freshly refurbished Office Depot store in Broward County presents a stark contrast to the retailer’s warehouse-like locations of yesteryear.

The 15,000-square-foot format is half the size of Office Depot’s big-box stores. Departments are labeled with lower-case letters in shiny chrome.

RELATED COVERAGE

Office Depot keeps secret location of new “store of the future”

How are Office Depot and the Miami Dolphins alike? It’s always a rebuilding year

Staples merger blocked, Office Depot CEO promises “bold new action”

Shrinking Office Depot needs “major change,” analyst says

Office Depot built by one innovation, brought down by another

Staples deal means $85 million in golden parachutes for Office Depot execs

The Boca Raton-based retailer — which saw sales shrink 10 percent from 2014 to 2015 — has been coy about the location of its experimental “store of the future.” In a call with Wall Street analysts last week, Chief Executive Roland Smith said he’d reveal its whereabouts and offer tours “at the appropriate time.”

Office Depot hasn’t acknowledged that the Margate store is indeed the model for its new concept, but the format fits Smith’s description of a cleanly designed location that opened in February.

Located less than 30 minutes from Office Depot’s headquarters, the store carries such old-school offerings as three-ring binders, linen resume paper and metal filing cabinets. But fresher items like laptops, phone cases and earbuds get prominent placement. A sign in the door touts same-day smartphone repairs.

Two parking spots at the entrance are marked “online order pickup.” Store employees walk out with bags of goods for customers who don’t want to come into the store.

On Monday, a steady stream of customers shopped at the location, including Carlos Pagan of Coconut Creek. He said his job as an auto technician requires him to make occasional trips for toner and paper, and he finds the new layout more comfortable than other Office Depot locations.

“It actually looks nice,” Pagan said. “When you go into the store in East Boca, it feels a little claustrophobic.”

This month, a federal judge rejected the proposed merger of Staples and Office Depot (Nasdaq: ODP), leaving the two struggling companies to figure out a Plan B. Sales of pens, pads and paper have been shrinking, and Office Depot faces competition not just from larger rival Staples but also from Amazon and Wal-Mart.

Meanwhile, brick-and-mortar retailers face a brutal climate. Sports Authority last week said it would close all 460 of its stores, and Sears and Macy’s are closing stores, too.


Reader Comments ...


Next Up in Nation & World

Musicians pay tribute to young rapper Lil Peep after his tragic death
Musicians pay tribute to young rapper Lil Peep after his tragic death

New York SoundCloud rapper Lil Peep — whose real name was Gustav Åhr — passed away on Wednesday at the age of 21. He was reportedly found in an unresponsive state by his manager on his tour bus, according to The Guardian. In a video posted on Instagram just a few hours before his death, he said he had consumed...
Serena Williams shares wedding photos in new interview
Serena Williams shares wedding photos in new interview

Tennis icon Serena Williams married Reddit co-founder Alexis Ohanian in New Orleans Thursday, and gave the first official photos to Vogue magazine to share. The ceremony was in front of 200 guests made up of family and friends -- Venus Williams, Beyonce, Kim Kardashian Anna Wintour, Ciara and the newlyweds’ 2-month-old daughter Alexis Olympia...
Tim McGraw weighs in on Blake Shelton’s new ‘sexy’ title
Tim McGraw weighs in on Blake Shelton’s new ‘sexy’ title

You can tell from Blake Shelton’s reaction to winning People’s “Sexiest Man Alive” honors that the award is one to be taken lightly. The tall and talented Okie has been appreciative yet modest about the recognition and, at times, he’s even self-deprecating. But his good friends, including Tim McGraw, have got his back...
Expert details how to best handle an active shooter situation
Expert details how to best handle an active shooter situation

Mass shootings have been becoming more common in America, with one happening nearly every week. But have you considered what to do if you're in a dangerous situation with someone opening fire and attacking you?  The U.S. Department of Homeland Security released a video recommending "run, hide, fight" for active shooter situations. WPXI...
Serena Williams marries Alexis Ohanian in New Orleans, reveals wedding dress
Serena Williams marries Alexis Ohanian in New Orleans, reveals wedding dress

Serena Williams is officially a married woman, according to reports. People reported that the tennis legend and her fiance, Reddit co-founder Alexis Ohanian, were married Thursday in New Orleans. Reports bubbled this week that the pair was getting married at the Contemporary Arts Center.  E! News reported that the nuptials came two years...
More Stories