Palm Beach Atlantic to start new program to teach franchising


Calling the franchising industry an economic engine that’s overlooked by academia, Palm Beach County businessman Ray Titus said Tuesday that he’ll give $1.5 million to Palm Beach Atlantic University to launch a program that teaches students to work in and run franchises.

The new Titus Franchising Center will begin offering courses in 2017, and students will have an opportunity for internships in Titus’ United Franchise Group, an operation that includes Signarama, EmbroidMe and Jon Smith Subs.

“People don’t recognize the huge impact that franchising has on the economy,” Titus said. “There are some people that would tell you that franchising makes up 40 percent of our GDP, and people don’t even know.”

In the franchise model, a business owner hires employees, pays for real estate and equipment and forks over franchise fees and royalties to the parent company. In exchange, the entrepreneur taps into the marketing muscle and business plan of an established operation.

Fast-food eateries are the most visible form of franchises, but the model also is common among hotels, car dealers and real estate brokers.

Titus said the franchise center at Palm Beach Atlantic is the first of its kind. The endeavor represents something of an experiment: Will parents and students pay tuition at a private school where the tab totals $28,100 a year for training in an industry known for low-wage jobs?

“People think of McDonald’s, but it’s not flipping hamburgers,” Titus said. “McDonald’s is a huge, publicly traded organization.”

Palm Beach Atlantic President William Fleming said franchising courses will teach accounting, finance, management and marketing with a focus on franchises. Students would be groomed for careers more ambitious than serving meals.

“They would own McDonald’s,” Fleming said.


Reader Comments ...


Next Up in Nation & World

Billy Graham quotes: He made Christian principles accessible to millions
Billy Graham quotes: He made Christian principles accessible to millions

Evangelist Billy Graham died Wednesday at age 99 at his North Carolina home. Graham, who preached Christianity to millions around the world, was also a confidant of U.S. presidents from Dwight Eisenhower to George W. Bush. Here are some quotes from the man who became known as “America’s Pastor.”   The greatest legacy...
Florida beach named nation's best in TripAdvisor Travelers' Choice awards
Florida beach named nation's best in TripAdvisor Travelers' Choice awards

A Florida beach has been named the nation's best in TripAdvisor's annual Travelers' Choice awards. The travel website announced Tuesday that Clearwater Beach was the best in the U.S. in 2018, climbing from No. 4 in 2017. The beach also topped the national list in 2016.  >> Read more trending news  Meanwhile, Grace Bay in Providenciales...
Evangelist Billy Graham dies at 99
Evangelist Billy Graham dies at 99

Famed evangelist the Rev. Billy Graham, who counseled several presidents and preached to millions of people worldwide, died Wednesday, according to the Billy Graham Evangelistic Association. He was 99.
Right-wing media uses Florida school shooting as conspiracy fodder
Right-wing media uses Florida school shooting as conspiracy fodder

The teenagers of Marjory Stoneman Douglas High School in Parkland, Florida, who a week ago lost 17 of their classmates and school staff members in a mass shooting, have emerged as passionate advocates for reform, speaking openly of their anger in the hope of forcing a reckoning on guns.  But in certain right-wing corners of the web — and...
Trump’s ‘tougher on Russia’ claim fits a pattern of striving to one-up Obama
Trump’s ‘tougher on Russia’ claim fits a pattern of striving to one-up Obama

To hear President Donald Trump tell it, he is tougher than former president Barack Obama. He is smarter than Obama — more shrewd, more effective, more respected. The 45th president is, by his own accounting, superlative to the 44th in almost every way.  In private and in public, while devising policies and while crafting messages, Trump...
More Stories