Moving Up: Trudy Crowetz, new senior VP at United Way


Name: Trudy Crowetz, CPA

Distinction: Senior Vice President of Finance of Operations for United Way of Palm Beach County

City: Boynton Beach

Writing down a goal at the beginning of the year is very good idea, says Trudy Crowetz. Last year, the Lake Clarke Shores businesswoman gave herself a three-year timeframe to become an executive vice president. Crowetz achieved her goal in less than a year when, in October, she began working as the senior vice president of Finance of Operations for United Way of Palm Beach County.

She has more than 20 years of experience in finance, administration and human resources, with an emphasis on nonprofits. Previously, she was the CFO to the Boys & Girls Clubs of Palm Beach County.

As she begins the new year at United Way, goal setting will be part of the plan for her staff and herself.

And while SMART (specific, measurable, achievable, realistic and timely) goals will be set for the organization, Crowetz will ask staff to begin with a SMART goal for themselves — just like she did.

A CPA, Crowetz is responsible for the day-to-day internal operating of United Way while ensuring sound financial management.

“I have worked for nonprofits they help fund and I have supported United Way as a volunteer and donor, which gives me a unique perspective on their importance in our community,” she said. “I like knowing what I do is important for the community as a whole,” she said. “That I can use my talents and skills to further the goals of the organization, just thrills me.”

She is also a member of Executive Women of the Palm Beaches and in 2013 volunteered as an income tax preparer for United Way’s Volunteer Income Tax Assistance (VITA) Program.

“I am passionate about about women in leadership,” she said. And she is committed to supporting local faith-based charities that feed the poor and homeless.

Born in New Jersey, she has lived in Florida since she was 4. She grew up in Greenacres and received a math award when she graduated from John I. Leonard High School. She had a mentor and enjoys being one.

Age: 50.

Education: B.S.B.A. in accounting from Florida Atlantic University; B.A. in mathematics and computer information systems from Greenville College in Illinois; Florida CPA license since 2001.

Personal: “Married for 26 years to Alan Crowetz; two children, Alan, Jr. (AJ) who is a freshman at UF, and Alicia, who is attending PBSC in the early admission program and graduates Forest Hill High School this year. Vanilla, a 6-year old yellow Labrador retriever completes the mix.”

Hobbies: Volunteering and cruising.

Career highlights: “I spearheaded the task force that allowed Boys & Girls Clubs of Palm Beach County to obtain national afterschool accreditation; established of the south Florida chapter of The Professional Association of Boys & Girls Clubs; served as facilitator for the first ever multi-day training event of the tri-county affiliates of Boys & Girls Clubs.”

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” — Jeremiah 29:11


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