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RE/MAX broker invests in Boca bricks and mortar


Boca Raton real estate broker David Serle predicts the Palm Beach County housing market will continue to rebound.

Backing that prediction with a bet on bricks and mortar, Serle spent New Year’s weekend moving his 60-agent firm a couple blocks south, to a recently renovated building at 5820 N. Federal Highway.

In an era when many brokers are letting agents work from home or the nearest Starbucks, Serle is investing in the office space that his company, RE/MAX Services, shares with his father’s law firm.

Steven Serle paid $2.75 million for the 7,900-square-foot building in March, and renovations and furnishings cost an additional $500,000, David Serle said.

“We can’t do professionalism without having a professional office,” Serle said.

Compared to RE/MAX’s old home, Serle said, the new space is a bit smaller, but it boasts a brighter color scheme and more natural light. There’s also a video studio where agents can shoot marketing pieces.

While brokers long have complained that agents rarely come to the office, some agents say they need a desk away from the temptations of home. RE/MAX agent Dan Nathanson says his attempt to do business from his home office fell flat.

“I would find any excuse not to work,” Nathanson said.


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