Amazon promised its Prime members Black Friday savings at a special sale event today.
But hours after the sale started, some shoppers were sounding off on social media, saying the promised deals have turned out to be duds.
In celebration of its 20th birthday, Amazon is holding “Prime Day” sale that the company says will feature more deals that Black Friday.
Deals are set to include a 32-inch TV for $75 and a 40-inch TV for $115.
The sale started at midnight, and the company said new deals will start as often as every 10 minutes.
The one-day shopping event is exclusively for Prime members.
On Twitter, user @DocJolley compared Prime Day to "that feeling when you're craving an oreo, only to find someone put an empty box in the pantry."
Twitter user @alysonenglish said, "I bought a wifi dongle. This is what you reduced me to, #PrimeDay. I went in expecting diamonds and got dongles."
Amazon's reply? The company issued a statement saying Prime members were "shopping at record rates," and sales had already eclipsed those from Black Friday 2014.
An annual $99 Prime membership gives customers unlimited Free Two-Day shipping on select items, and access to Instant Video streaming service and Prime Music.
For those who don’t have a Prime membership, Amazon is offering customers a 30-day free trial.
“Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love Prime and we will keep making it better,” said Greg Greeley, Vice President Amazon Prime. “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world.”